Living Proof, Inc.

Art Director

• Define and evolve Living Proof’s creative vision and expression
• Translate brand strategy into distinctive visual and verbal creative codes
• Establish and uphold a high creative standard
• Lead creative development of integrated campaigns, major product launches, and brand moments from concept through execution
• Turn business objectives, consumer insights, and product truths into powerful creative ideas
• Build creative platforms across paid media, social, influencer, PR, ecommerce, retail, experiential, and other consumer touchpoints
• Lead both hero brand campaigns and high-volume test-and-learn asset creation
• Keep Living Proof connected to beauty, fashion, design, entertainment, creators, social behavior, and emerging platforms
• Lead, inspire, and develop the in-house Creative team across design, art direction, copy, and content
• Build the right mix of internal talent and external creative capabilities
• Manage team priorities, workload, resources, workflow, capacity planning, timelines, and processes
• Own and steward the creative production budget
• Serve as a strategic partner to the CMO and Marketing leadership team
• Collaborate across Brand Marketing, Innovation, Consumer Marketing, Social, PR, Ecommerce, Sales, Education, Product Development, and other functions
• Sharpen briefs, identify creative opportunities, align strategy and creative ambition, and present and advocate for ideas

Creative Director