Head of Performance Marketing

Livom

. Take full strategic and operational ownership of performance marketing .

Posted 10/5/2026full-timeRemote • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on strategic ownership, team building, and operational management across multiple digital channels. Proficient in budget management, tracking, and optimization to drive significant growth in e-commerce environments.

Highest-signal resume keywords

Performance Marketing ExperienceGoogle Ads ProficiencyMeta Ads ProficiencyTeam Building and LeadershipServer-Side Tracking Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingBudget ManagementCampaign OptimizationAttribution ModelingIncrementality TestingContribution Margin OptimizationP&L ResponsibilityE-Commerce StrategyHigh-Ticket Product MarketingLong Purchase Cycle Management

Soft Skills

Entrepreneurial MindsetHands-On MentalityCollaboration with Executive TeamInsight GenerationCommunication Skills

Tools & Technologies

Google AdsMeta AdsPinterestConversion APIsCRM Systems

Industry Keywords

D2CE-CommercePerformance Marketing ChannelsMedia Budget ManagementSales Campaign Planning

About the role

Key responsibilities & impact

Take full strategic and operational ownership of performance marketing
Build the performance marketing team from the ground up, defining roles, recruiting, and developing team members
Own the Google, Meta, and Pinterest channels operationally
Manage campaign structure, budget allocation, and daily optimization
Build a tracking and attribution model for online and showroom sales
Implement robust tracking and test incrementality
Profitably scale an eight-figure brand across five countries with multi-million-euro media budgets
Optimize for contribution margin and new customers rather than platform ROAS
Plan and continuously adjust budget, pacing, and channel mix for Black Friday and major sales campaigns
Work closely with creative production, CRM, and the online shop
Provide insights into successful messaging, audiences, and formats
Work directly with the founders and executive team

Requirements

What you’ll need

Several years of performance marketing experience with direct budget and P&L responsibility, ideally in e-commerce or D2C
Proficiency in Google Ads and Meta Ads through daily hands-on operational work
Pinterest experience is a plus
Knowledge of server-side tracking, Conversion APIs, and incrementality testing
Entrepreneurial mindset and an understanding of contribution margin and cash flow
Hands-on mentality
Experience building or leading a team, or a compelling track record demonstrating readiness to do so
Excellent German and English skills
Experience with high-ticket products and long purchase cycles is helpful but not required

Benefits

Comp & perks

Work wherever you are most productive (remote)
Receive an equity stake in the company
Freedom and ownership: your own area of responsibility, budget, and decision-making authority
Work on an established eight-figure brand with further growth potential
Manage multi-million-euro media budgets and leverage genuine scaling opportunities
Collaborate with a direct, action-oriented team