Livom

Performance Marketing

• Take full strategic and operational ownership of performance marketing
• Build the performance marketing team from the ground up, defining roles, recruiting, and developing team members
• Own the Google, Meta, and Pinterest channels operationally
• Manage campaign structure, budget allocation, and daily optimization
• Build a tracking and attribution model for online and showroom sales
• Implement robust tracking and test incrementality
• Profitably scale an eight-figure brand across five countries with multi-million-euro media budgets
• Optimize for contribution margin and new customers rather than platform ROAS
• Plan and continuously adjust budget, pacing, and channel mix for Black Friday and major sales campaigns
• Work closely with creative production, CRM, and the online shop
• Provide insights into successful messaging, audiences, and formats
• Work directly with the founders and executive team

Head of Performance Marketing