Senior Director, Performance Marketing Operations – O&O Lead Generation

Local Hero

. Lead and directly manage operational execution across all Owned & Operated pay-for-performance marketing programs .

Posted 10/1/2026full-timeRemote • United StatesSenior💰 $135,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing performance marketing programs with a focus on operational execution, data-driven decision making, and cross-functional collaboration. Proficient in developing scalable operational plans and optimizing customer acquisition strategies across various channels.

Highest-signal resume keywords

Performance Marketing ExperienceOperational Execution ManagementAdvanced Analytical SkillsCross-Functional Initiative LeadershipDigital Media Platform Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pay-Per-CallPay-Per-LeadCost Per Action (CPA)Cost Per Lead (CPL)Return on Investment (ROI)Conversion Rate OptimizationLead Quality AssessmentOperational Reporting FrameworksData AnalysisProject Management

Soft Skills

LeadershipCollaborationAccountabilityEntrepreneurial MindsetCommunication

Tools & Technologies

ExcelGoogle SheetsGoogle AdsMeta AdsTikTok AdsAI-Powered Call Center Programs

Industry Keywords

Owned & Operated (O&O)Customer AcquisitionDirect-Response Business ModelsAffiliate MarketingPerformance Marketing

About the role

Key responsibilities & impact

Lead and directly manage operational execution across all Owned & Operated pay-for-performance marketing programs
Translate executive priorities into scalable operational plans and measurable business outcomes
Establish operational processes and project manage initiatives that improve efficiency, scalability, and execution consistency
Drive cross-functional accountability and identify operational bottlenecks
Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
Ensure programs launch accurately, efficiently, and on schedule
Partner with leadership to prioritize operational investments and growth opportunities
Own operational reporting frameworks, KPIs, dashboards, forecasting, and performance reporting
Monitor lead quality, revenue performance, conversion rates, profitability, ROI, and operational efficiency
Translate complex data into actionable recommendations for executive leadership
Drive continuous optimization across acquisition channels through data-driven decision making
Oversee tracking architecture, attribution, QA processes, and reporting infrastructure
Ensure accurate measurement from traffic source through lead generation, conversion, and revenue
Partner with development and technology teams to improve system capabilities and scalability
Champion automation and process improvements
Serve as operational partner to executive leadership across Product, Technology, Finance, Marketing, Sales, and Operations
Lead complex cross-functional initiatives involving internal teams and external partners
Ensure alignment around priorities, timelines, and business objectives
Build operational discipline while fostering collaboration and accountability
Build an operational organization capable of supporting sustained growth across the O&O performance marketing business

Requirements

What you’ll need

7+ years of progressive performance marketing experience
Significant experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs
Bachelor's degree in Business, Marketing, Analytics, Finance, or a related field required
Demonstrated leadership experience managing complex, cross-functional initiatives
Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models
Strong understanding of CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality
Advanced analytical skills
Exceptional proficiency in Excel/Google Sheets
Hands-on media experience in one or more digital media platforms such as Google, Meta, or TikTok
Knowledge of AI-powered call center or voice agent programs
Ability to thrive in an entrepreneurial, fast-moving environment
Must reside in Colorado, California, Florida, Illinois, Arkansas, New Hampshire, New Jersey, New York, North Carolina, Ohio, Texas, or Utah
Relocation assistance is not provided

Benefits

Comp & perks

Remote work available with the possibility of onsite or hybrid if in commuting distance of the Boulder, CO office
Flex PTO plan
Generous holidays including a reduced schedule between Christmas and New Year’s
Strong health plans
Dental and vision premiums covered for employees
Flexible Spending Accounts Plan
Matching traditional and Roth 401k
Employee Assistance Program
Supplemental tenure-based leave: self-care and family first
Life Insurance
Legal Assistance plan
Pet Insurance discount through the ASPCA
In-person and virtual connection points for culture building