Local Hero

Lead Generation

• Lead and directly manage operational execution across all Owned & Operated pay-for-performance marketing programs
• Translate executive priorities into scalable operational plans and measurable business outcomes
• Establish operational processes and project manage initiatives that improve efficiency, scalability, and execution consistency
• Drive cross-functional accountability and identify operational bottlenecks
• Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
• Ensure programs launch accurately, efficiently, and on schedule
• Partner with leadership to prioritize operational investments and growth opportunities
• Own operational reporting frameworks, KPIs, dashboards, forecasting, and performance reporting
• Monitor lead quality, revenue performance, conversion rates, profitability, ROI, and operational efficiency
• Translate complex data into actionable recommendations for executive leadership
• Drive continuous optimization across acquisition channels through data-driven decision making
• Oversee tracking architecture, attribution, QA processes, and reporting infrastructure
• Ensure accurate measurement from traffic source through lead generation, conversion, and revenue
• Partner with development and technology teams to improve system capabilities and scalability
• Champion automation and process improvements
• Serve as operational partner to executive leadership across Product, Technology, Finance, Marketing, Sales, and Operations
• Lead complex cross-functional initiatives involving internal teams and external partners
• Ensure alignment around priorities, timelines, and business objectives
• Build operational discipline while fostering collaboration and accountability
• Build an operational organization capable of supporting sustained growth across the O&O performance marketing business

Senior Director, Performance Marketing Operations – O&O Lead Generation