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Locala

Head of Programmatic Trading – Europe

Locala

. Own the performance, standards, and people leadership of the European trading team .

Posted 9/15/2026full-timeParis • FranceLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in programmatic digital advertising, team leadership, and campaign management, with a strong focus on performance optimization and best practices across multiple markets. Proficient in managing relationships with external partners and driving strategic media trading initiatives aligned with client goals.

Highest-signal resume keywords
Programmatic Digital AdvertisingTeam LeadershipCampaign ManagementDSP Experience (DV360, Xandr, TTD)Quantitative Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign SetupPerformance OptimizationQA ProcessesData AnalysisCoding/Scripting
Soft Skills
Relationship BuildingNegotiationMentorshipCross-Functional Collaboration
Tools & Technologies
DV360XandrTTDBrand Safety PlatformsFraud Prevention Platforms
Industry Keywords
Digital Out-Of-Home (DOOH)Mobile EcosystemTrading DeskAdvertising TechnologiesCampaign Strategies

About the role

Key responsibilities & impact
  • Own the performance, standards, and people leadership of the European trading team
  • Ensure campaigns are executed to the highest standard across markets
  • Act as the internal authority on programmatic and platform best practice
  • Oversee day-to-day delivery of the European trading team
  • Provide priorities, guidance, and mentorship to ensure delivery and performance targets are met
  • Own team development, including hiring, coaching, performance management, and career-pathing for traders
  • Allocate trading resources according to business priorities and workload across countries
  • Take responsibility for trading department outputs across all business units and countries
  • Execute campaign setup across platforms, monitor performance, and optimize strategies approximately 60% of the time
  • Establish and deploy best practices for campaign setup, QA/troubleshooting, and reporting
  • Drive structured testing and experimentation across DSPs and partner platforms
  • Contribute to improving the internal monitoring and reporting suite
  • Manage relationships with external partners
  • Collaborate with Client Services, Account Managers, creative, account management, and product teams
  • Develop media trading strategies aligned with Tier 1 client campaign goals
  • Feed trading insights and advertiser feedback into product and platform roadmap discussions
  • Stay current on industry trends, advertising technologies, platform updates, and new tools

Requirements

What you’ll need
  • At least 8 years of professional experience on a trading desk (agency or sales house)
  • 3+ years of successful experience as a team leader/manager in programmatic digital advertising
  • Track record of establishing and scaling trading best practices, playbooks, and QA processes across multiple markets
  • Hands-on experience with the main DSPs available in the market (DV360, Xandr, TTD)
  • Solid understanding of the mobile ecosystem (mandatory)
  • Understanding of the digital out-of-home (DOOH) ecosystem; hands-on experience is a plus
  • Familiarity with a leading brand safety, fraud prevention, or attention measurement platform
  • Strong quantitative and analytical skills, comfortable working with large datasets; coding/scripting experience is a plus
  • Strong relationship-building and negotiation skills, both internally and with external partners
  • Ability to work effectively in a cross-functional, matrixed environment
  • English and French proficiency (mandatory)
  • International experience is a plus

Benefits

Comp & perks
  • Cookies and similar technologies used to ensure the best website experience (not an employee benefit)
  • Employee login and candidate portal access