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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing digital advertising campaigns across various platforms while building and maintaining strong client relationships. Proficient in data analysis and strategic planning to achieve marketing goals and maximize client ROI.
Highest-signal resume keywords
Google Ads CertificationGoogle Analytics CertificationClient-Facing Service ExperienceDigital Advertising Campaign ManagementBusiness Marketing Solutions Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing Campaign ManagementData AnalysisMarketing Strategy DevelopmentPerformance Review FacilitationPay-Per-Click AdvertisingProgrammatic Display AdvertisingEmail MarketingAnalytics/GA4 ProficiencySearch MarketingDisplay Advertising
Soft Skills
Excellent Verbal CommunicationExcellent Written CommunicationRelationship BuildingAdaptabilityCollaboration
Tools & Technologies
Marketing Management SystemsDigital Marketing Publishing SystemsExcelPowerPoint
Certifications & Qualifications
Google Ads CertificationGoogle Analytics Certification
Industry Keywords
Client Relationship ManagementAdvertising CampaignsMarketing GoalsPerformance DiscussionsRetail/Service Media
About the role
Key responsibilities & impact- Build, maintain, and grow client relationships
- Manage advertising campaigns across search, display, social, digital, and print media platforms
- Ensure clients achieve and exceed marketing goals through strategic campaign planning and data analysis
- Serve as the primary post-sales point of contact for client concerns and needs
- Collaborate with sales partners and post-sales optimization teams to identify opportunities and deliver solutions that maximize client ROI
- Manage and anticipate client expectations, gain alignment, and mobilize partner teams
- Maintain open communication about value, service successes, and client needs through weekly and monthly performance reviews
- Articulate media programs and develop campaign strategies and implementation plans
- Advise clients on ongoing and upcoming marketing strategies
- Ensure consistent marketing messaging across paid search, organic presence, display, social media, and digital/print channels
- Review daily campaign performance, assess trends, facilitate performance discussions, and identify new advertising techniques
- Communicate and collaborate with backend support resources, digital solutions teams, and ad operations teams to deliver client objectives
Requirements
What you’ll need- Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
- 2+ years of hands-on experience managing online/digital advertising campaigns
- 3+ years of client-facing service/account management experience
- Google Ads certification
- Google Analytics certification
- Strong expertise in business marketing solutions
- Expertise in customer relationship management
- Mastery of technologies and systems for reviewing and advising on digital marketing campaigns
- Advanced understanding of search, display, marketing management systems, and traditional marketing
- Strong technical skills for recommending, assessing, modifying, and improving marketing campaigns
- Expertise with digital marketing publishing systems and processes
- Excellent verbal and written communication skills
- Understanding of how retail/service media, sales, and operations work together
- Proven relationship-building and account-management record
- Moderate Excel and PowerPoint skills
- Ability to master business process, marketing, and technology concepts
- Proficiency in pay-per-click, programmatic display, social, email marketing, and analytics/GA4 concepts
- Ability to work efficiently and streamline processes and workflows
- Ability to work effectively in a fast-paced environment and adapt to change
Benefits
Comp & perks- Healthy work/life balance
- Supportive and appreciative company culture
- Inter-office ping pong tournaments
- Opportunities to support local causes with fellow employees
- Equal opportunity employment
