Director, Product Development – Product Management

LocaliQ

. Define and execute the vision, product strategy, and roadmap for audience capabilities .

Posted 10/24/2026full-timeRemote • United StatesLead💰 $160,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management for digital advertising, focusing on audience capabilities, programmatic advertising, and data-driven decision-making. Proficient in leading cross-functional teams and integrating complex platform products to optimize campaign workflows and media monetization.

Highest-signal resume keywords

Product Management ExperienceProgrammatic Advertising KnowledgeGoogle Ad Manager ExpertiseAPI Integration PatternsData Modeling and SQL Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyAudience CapabilitiesCampaign OptimizationData SynchronizationPerformance Data AnalysisAdvertising OperationsSegmentation and EnrichmentForecasting and PricingIdentity ArchitectureCross-Channel Audience Activation

Soft Skills

Executive CommunicationCross-Functional LeadershipAnalytical Judgment

Tools & Technologies

Google Ad ManagerBigQuerySnowflakeRedshiftDatabricks

Certifications & Qualifications

MBA or Equivalent Experience

Industry Keywords

Digital AdvertisingAdvertising TechnologyMedia PlatformsData ProductsOrder-to-Cash Ecosystems

Tech Stack

Tools & technologies

Amazon RedshiftBigQueryCloudGraphQLSQL

About the role

Key responsibilities & impact

Define and execute the vision, product strategy, and roadmap for audience capabilities
Build differentiated products using first-party, behavioral, contextual, geographic, and advertiser-permissioned data
Create packaging, activation, pricing, measurement, and reporting frameworks
Advance segmentation, enrichment, identity, insights, and responsible data use
Integrate owned media inventory and audience signals into planning, selling, delivery, and reporting workflows
Define the target experience across planning, order management, inventory, campaign delivery, optimization, and measurement
Connect advertising, commercial, data, and reporting capabilities through clear platform boundaries
Simplify fragmented workflows and reduce manual handoffs
Own the strategy for direct and automated media offerings across multiple buying models
Improve yield and inventory utilization while protecting customer value and premium experiences
Advance forecasting, pricing, packaging, decisioning, and campaign optimization
Use performance data and market insights to prioritize investment and validate product-market fit
Build business cases, launch plans, adoption strategies, and success measures
Lead across Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy
Guide roadmap, investment, dependency, and trade-off decisions with senior stakeholders
Develop product talent and influence matrixed teams across the organization

Requirements

What you’ll need

10+ years of product management experience in digital advertising, advertising technology, media platforms, data products, or related fields
5+ years leading complex platform products, major integrations, or multi-team transformation initiatives
Strong understanding of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations
Experience translating customer and commercial problems into platform strategy, roadmaps, product requirements, and measurable outcomes
Strong analytical and commercial judgment, executive communication, and cross-functional leadership skills
Deep working knowledge of Google Ad Manager or a comparable enterprise ad server, including orders, line items, targeting, pacing, creative trafficking, and reporting integrations
Experience with advertising order-to-cash ecosystems, including booking, pricing, fulfillment, billing, and revenue-recognition processes
Understanding of modern cloud data platforms and warehouses, such as BigQuery, Snowflake, Redshift, or Databricks
Expertise in audience and identity architecture, including first-party identity resolution, consumer graphs, segment taxonomies, known and anonymous audiences, and deterministic and probabilistic matching
Experience defining API and integration patterns, including REST or GraphQL, event-driven contracts, system-of-record boundaries, and data synchronization
Strong understanding of media monetization and yield concepts, including CPM pricing, rate cards, floor strategies, margin structures, premium and remnant inventory, and cross-channel revenue attribution
Knowledge of cross-channel audience activation from owned environments into social, video, and demand-side advertising platforms
Knowledge of data modeling and SQL, including dimensional models, complex joins, window functions, and performance optimization on large datasets
MBA or equivalent experience leading product strategy and commercial transformation is preferred

Benefits

Comp & perks

Variable incentive compensation, including commissions, may be applicable