Senior Search Strategist

LocaliQ

. Develop and execute SEM and paid search strategies aligned with client goals .

Posted 10/30/2026full-timeRemote • United StatesSenior💰 $70,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expert-level proficiency in SEM and paid search strategies, with a strong focus on campaign optimization, performance analysis, and cross-functional collaboration. Capable of leveraging data-driven insights to enhance client relationships and drive successful marketing outcomes.

Highest-signal resume keywords

Expert-Level SEM ExperienceGoogle Ad Platform KnowledgePPC Campaign ManagementAdvanced Analytics SkillsExceptional Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEM Strategy DevelopmentKeyword ResearchAd CopywritingBid OptimizationPerformance TrackingA/B TestingData-Driven Decision MakingBudget ManagementDigital Marketing ConceptsConsumer Insights

Soft Skills

Attention to DetailTime ManagementOrganizational SkillsCross-Functional CollaborationStrategic Leadership

Tools & Technologies

Google AnalyticsGoogle AdsGoogle Data StudioMicrosoft ExcelInternal Reporting Software

Industry Keywords

Paid SearchShopping AdsDigital MarketingConsumer BehaviorSearch Marketing Trends

About the role

Key responsibilities & impact

Develop and execute SEM and paid search strategies aligned with client goals
Conduct keyword research for organic and paid search campaigns
Oversee paid search campaigns, including budget management, ad copywriting, bid optimization, and performance tracking
Monitor and analyze performance using Google Analytics, Google Ads, and internal software
Provide regular reports and communicate campaign performance to internal and external stakeholders
Stay current with search marketing trends, algorithm updates, and best practices
Conduct competitive analysis
Collaborate with web development and UX teams to optimize landing pages and user experiences
Manage search marketing budgets to maximize ROI
Collaborate with sales, post-sales, creative, data science, customer experience, and other departments
Identify improvements, conduct A/B testing, and implement optimization strategies
Advise on campaign health, strategy, and modifications needed to achieve benchmarks
Plan and coordinate client and internal meetings to share strategic recommendations and campaign performance narratives
Partner with Data Science on campaign performance reporting insights
Develop and facilitate training on evolving digital marketing concepts
Advise on or construct Search proposals for new brands and RFPs
Own strategic elements of client relationships as an individual contributor with no direct reports

Requirements

What you’ll need

Expert-level applied experience in SEM
Advanced knowledge of shopping ads and paid search ads outside search engine platforms, such as Yelp and Amazon
Skills spanning advertising strategy, project management, technology, attention to detail, consumer insights, analytics, and implementation of data-driven decisions
5+ years of experience in the digital space, in an agency environment or in-house equivalent
5+ years of hands-on SEM optimization experience, including building PPC campaigns from the ground up and managing them directly
In-depth knowledge of Google Ad Platform
Exceptional written and verbal communication skills, including the ability to communicate complex digital/search concepts
Expert knowledge and understanding of SEM
Advanced knowledge of search impacts on social, email marketing, and display
Understanding of new media consumer behaviors and trends
Knowledge of Google Data Studio and/or other reporting platforms
Ability to determine advertising story from metrics
Ability to distill information within Microsoft Excel
Strong time management and organizational skills
Exceptional attention to detail
Ability to lead strategic recommendation and campaign performance discussions in critical client meetings
Ability to collaborate cross-functionally and manage shifting priorities

Benefits

Comp & perks

Variable compensation may be applicable
Remote work arrangement