Junior Data and CRM Analyst

Localiza&Co

. Support analyses of customer profiles, behavior, frequency, repurchase, retention, conversion, engagement, and channels .

Posted 10/22/2026full-timeBelo Horizonte • BrazilJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in customer relationship management, campaign analysis, and segmentation strategies, with strong analytical skills to interpret data and provide actionable insights. Proficient in utilizing CRM tools and marketing automation to enhance customer engagement and retention.

Highest-signal resume keywords

CRM Tools ExperienceCampaign AnalysisCustomer SegmentationStrong Analytical SkillsIntermediate SQL Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Customer SegmentationCampaign AnalysisResults MeasurementData InterpretationSQLHTMLExcelGoogle SheetsA/B TestingGA4

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationAttention to DetailOrganizationPrioritization

Tools & Technologies

CRM ToolsMarketing AutomationGCPAWSData StudioAI Tools

Industry Keywords

Customer Relationship JourneysEngagementConversionRetentionOperational Efficiency

Tech Stack

Tools & technologies

AWSGoogle Cloud PlatformSQL

About the role

Key responsibilities & impact

Support analyses of customer profiles, behavior, frequency, repurchase, retention, conversion, engagement, and channels
Identify opportunities for communication segmentation and personalization
Build customer segments for campaigns, tests, and exploratory studies
Support the creation, monitoring, and improvement of campaigns and customer relationship journeys
Work with internal stakeholders to translate business objectives into audiences, rules, and metrics
Assist in defining test and control groups, eligibility criteria, and measurement approaches
Monitor the results of CRM campaigns and initiatives
Prepare clear, straightforward analyses of impact, conversion, revenue, engagement, and incrementality, where applicable
Support the creation and maintenance of dashboards, reports, and executive materials
Document rules, learnings, analytical criteria, and processes
Identify operational bottlenecks and propose simple improvements to reduce rework and increase efficiency

Requirements

What you’ll need

Bachelor’s degree completed
Experience with CRM tools, marketing automation, and copywriting for communications
Experience with CRM, campaigns, customer relationship journeys, customer segmentation, and results measurement
Ability to support CRM activations and analyses with strong organization and attention to detail
Intermediate or advanced proficiency in Excel or Google Sheets
Strong analytical skills to interpret KPIs, compare results, and turn data into recommendations
Strong written and verbal communication skills
Organization, ability to prioritize, responsible autonomy, and eagerness to learn
Basic or intermediate knowledge of SQL for querying and manipulating data
Basic or intermediate knowledge of HTML for building and editing emails and landing pages
Basic knowledge of GA4
Familiarity with AI tools
Familiarity with A/B testing logic, control groups, incrementality, and eligibility
Familiarity with database tools and platforms such as GCP, AWS, or Data Studio

Benefits

Comp & perks

Profit Sharing
Food Allowance
Meal Allowance
Health Insurance
Dental Insurance
Gympass
Private Pension Plan
Transportation Allowance
Allya benefits platform
Unlimited access to a variety of courses through our Localiza University
Internal training and development programs
Discounts on vehicle purchases and rentals