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Senior Data and CRM Analyst
Localiza&Co. Ensure the performance, intelligence, and analytical evolution of the CRM operation by transforming data into business value through the development and management of data products, advanced analytics, dashboards, segmentation, and monitoring of multichannel campaigns .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM operations through advanced analytics, data product development, and customer segmentation, leveraging SQL and cloud platforms to drive business value and improve customer metrics. Proficient in collaborating with cross-functional teams to implement data-driven strategies and monitor campaign performance.
Highest-signal resume keywords
Advanced SQL SkillsData Product DevelopmentCustomer SegmentationPower BI Dashboard DevelopmentAWS Cloud Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisStatistical AnalysisA/B TestingData ManipulationClusteringETL ProcessesData ArchitecturePipeline DebuggingIntegrationsKPI Monitoring
Soft Skills
CollaborationTrainingBest Practices Promotion
Tools & Technologies
Power BIDAXAWSGoogle CloudSageMakerS3Data Catalog
Certifications & Qualifications
Bachelor's DegreeGraduate Degree in Data, CRM, Marketing, Analytics, Business, or Technology-related Fields
Industry Keywords
CRM OperationsMultichannel CampaignsCustomer Engagement MetricsLTVChurnRenewalsCohort ViewsCampaign Performance
Tech Stack
Tools & technologiesAWSCloudSQL
About the role
Key responsibilities & impact- Ensure the performance, intelligence, and analytical evolution of the CRM operation by transforming data into business value through the development and management of data products, advanced analytics, dashboards, segmentation, and monitoring of multichannel campaigns
- Serve as a technical reference for the CRM team by sharing best practices, promoting continuous training, and supporting the advancement of data, platform, and KPI usage
- Lead strategic CRM projects involving automations, predictive models, advanced segmentation, data products, and initiatives aimed at evolving the operation
- Collaborate with Localiza Labs, Martech, Product, UX, and Data teams to enable the processes, integrations, data flows, and configurations required for CRM operations
- Contribute to improving customer metrics such as renewals, churn, new contracts, LTV, and engagement
- Propose, implement, and monitor A/B tests with statistical rigor
- Monitor customer journeys, campaigns, and CRM initiatives across email, push notifications, and WhatsApp, evaluating performance and proposing adjustments
- Plan and execute customer segmentation using SQL, cloud-based databases, behavioral data, and statistical analysis
- Turn analyses into executive and operational insights through dashboards, KPIs, and structured recommendations
- Perform advanced analyses to identify opportunities, risks, and performance drivers
- Develop, manage, and enhance data products for monitoring CRM operation KPIs, ensuring consistency, quality, and actionable insights
Requirements
What you’ll need- Bachelor's degree in Statistics, Data Science, Engineering, Business Administration, Economics, Marketing, Information Systems, or a related field
- Experience with data, CRM, analytics, BI, customer segmentation, multichannel campaigns, or related areas
- Advanced, hands-on SQL skills for data manipulation, clustering, segmentation, and database analysis
- Knowledge of Power BI, DAX, dashboard development, integrations, and data visualization best practices
- Familiarity with business and customer engagement metrics such as LTV, churn, renewals, new contracts, cohort views, and campaign performance
- Knowledge of cloud data platforms such as AWS and/or Google Cloud
- Graduate degree or specialization in Data, CRM, Marketing, Analytics, Business, or Technology-related fields (preferred)
- Experience with AWS, especially SageMaker, S3, and Data Catalog (preferred)
- Knowledge of ETL processes, data architecture, pipeline debugging, and integration workflows (preferred)
Benefits
Comp & perks- Profit-Sharing Program
- Company Car
- Food Allowance
- Meal Allowance
- Medical Insurance
- Dental Insurance
- Gympass
- Private Pension Plan
- Transportation Allowance
- Allya employee benefits platform
- Home Office Allowance
- Unlimited access to a variety of courses through our Localiza University
- Internal training and development programs
- Discounts on vehicle purchases and rentals