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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in Product Marketing, including strategic initiatives, product positioning, and sales enablement for enterprise SaaS solutions. Proven ability to lead high-performing teams and influence business strategy through market and competitive insights.
Highest-signal resume keywords
Product Marketing LeadershipStrategic Product PositioningSales Enablement DevelopmentMarket Analysis ExpertiseTeam Building and Mentoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingGo-to-Market StrategyPricing StrategyProduct Launch ExecutionCompetitive AnalysisSales Enablement MaterialsMarket Trend AnalysisCustomer Case StudiesValue Proposition DevelopmentEnterprise SaaS Solutions
Soft Skills
Exceptional CommunicationInfluencing StakeholdersCollaborationInnovationAccountability
Industry Keywords
SaaSProduct ManagementMarket GrowthCompetitive DifferentiationCustomer Success
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Lead Loftware's Product Marketing function
- Define strategies that drive product adoption, market growth, and competitive differentiation
- Own product positioning, messaging, pricing, packaging, launch strategy, and sales enablement
- Partner across Product, Sales, Customer Success, and Marketing
- Report to the Chief Product Officer
- Lead a high-performing product marketing team
- Influence company strategy through customer, market, and competitive insights
- Develop content for Marketing and Sales product promotion
- Provide sales enablement materials including value propositions, marketing assets, use cases, customer case studies, battle cards, presentations, and demos
- Design, plan, and execute product launches
- Analyze competitor products and offers to inform sales training, positioning, messaging, and new product development
- Serve as the expert on target markets, buyers, and buying processes
- Analyze market trends and conduct competitive pricing analysis
- Align pricing strategies with business goals and customer needs
- Build, lead, and mentor a high-performing team of product marketers
- Foster collaboration, innovation, and accountability
- Provide guidance and professional development to the team
Requirements
What you’ll need- 10+ years of Product Marketing, Product Management, or Go-to-Market experience supporting enterprise SaaS solutions
- Demonstrated ownership of strategic product marketing initiatives
- Proven people leadership experience, including building, leading, and developing high-performing teams
- Experience influencing globally distributed stakeholders
- Experience leading a business-critical function and contributing to departmental or company-level strategy
- Demonstrated success developing and executing product marketing strategies that drive market awareness, customer adoption, revenue growth, and competitive differentiation
- Experience leading pricing, packaging, positioning, product launches, and sales enablement programs for complex software portfolios
- Strong strategic and commercial acumen
- Ability to leverage market, customer, competitive, and industry insights to influence business and product strategy
- Exceptional communication and presentation skills
- Ability to translate complex technical capabilities into compelling customer value propositions
- Ability to influence executive, technical, and commercial audiences
- Ability to balance strategic leadership with operational execution, set priorities, allocate resources, and deliver measurable business outcomes
- Must be able to work in a location without visa sponsorship
Benefits
Comp & perks- Comprehensive training for all employees
- Employee development and professional development opportunities
- Inclusive, diverse, and belonging-focused workplace
- Equal opportunities employment
- Global team environment
- Visa sponsorship is not available