Loftware

Product Marketing

• Lead Loftware's Product Marketing function
• Define strategies that drive product adoption, market growth, and competitive differentiation
• Own product positioning, messaging, pricing, packaging, launch strategy, and sales enablement
• Partner across Product, Sales, Customer Success, and Marketing
• Report to the Chief Product Officer
• Lead a high-performing product marketing team
• Influence company strategy through customer, market, and competitive insights
• Develop content for Marketing and Sales product promotion
• Provide sales enablement materials including value propositions, marketing assets, use cases, customer case studies, battle cards, presentations, and demos
• Design, plan, and execute product launches
• Analyze competitor products and offers to inform sales training, positioning, messaging, and new product development
• Serve as the expert on target markets, buyers, and buying processes
• Analyze market trends and conduct competitive pricing analysis
• Align pricing strategies with business goals and customer needs
• Build, lead, and mentor a high-performing team of product marketers
• Foster collaboration, innovation, and accountability
• Provide guidance and professional development to the team

Director, Product Marketing