Marketing Specialist, Content

Logcomex

. Build and execute the content strategy, defining topics, narratives, and editorial guidelines aligned with the brand positioning, business objectives, and different stages of the customer journey.

Posted 9/18/2026full-timeCuritiba • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content strategy and production, with a strong focus on creating high-quality, engaging content that aligns with brand objectives and resonates with target audiences. Proficient in analyzing performance data to optimize content effectiveness and drive business results.

Highest-signal resume keywords

Content Strategy DevelopmentExcellent Writing SkillsStrong Storytelling SkillsSEO KnowledgeAnalytical Ability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ProductionData AnalysisResearch SkillsNarrative BuildingPerformance Optimization

Soft Skills

Strategic ThinkingSystems-Level ThinkingCollaboration

Tools & Technologies

Google AnalyticsSEMrushHubSpotWordPressSearch Console

Industry Keywords

B2BPublic RelationsMarketingAdvertisingCommunications

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Build and execute the content strategy, defining topics, narratives, and editorial guidelines aligned with the brand positioning, business objectives, and different stages of the customer journey.
Turn data, trends, and market developments into topics and content that reinforce Logcomex’s authority.
Develop high-quality PR content, such as articles, studies, analyses, and proprietary stories with editorial relevance and the potential to gain media coverage.
Create top-, middle-, and bottom-of-funnel content in a variety of formats, including articles, studies, research reports, case studies, e-books, landing pages, scripts, and campaign materials.
Work with subject-matter experts and company leaders to turn technical and complex topics into clear, relevant, and accessible content.
Analyze performance data and audience behavior to guide decisions and optimize content.
Collaborate closely with the Brand and Demand Generation teams.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Journalism, Communications, Public Relations, or a related field.
Proven experience in content strategy and production, preferably within B2B, technology, or highly complex business environments.
Excellent writing skills and strong command of Portuguese.
Strong storytelling skills and the ability to build narratives from different sources, data, and contexts.
Ability to understand complex topics, research information, and transform it into clear and relevant content.
Systems-level thinking to understand how content connects with the brand, product, PR, demand generation, and business objectives.
Strategic thinking to translate marketing objectives into content strategies and topics.
Analytical ability to interpret performance data and support decision-making.
Knowledge of SEO and content distribution and discoverability best practices.
Familiarity with Google Analytics, Search Console, SEMrush, HubSpot, WordPress, or similar tools.

Benefits

Comp & perks

Swile Benefits Card with a fixed monthly allowance of BRL 2,530.00 (CWB and RMC) or BRL 2,024.00 (other regions), covering meals, mobility, a flexible balance, and home office support
Unimed or Amil health insurance with nationwide coverage
Odontoprev dental insurance
MetLife life insurance
TotalPass
Starbem, a healthcare services platform supporting your physical, mental, and emotional well-being
Extended maternity and paternity leave through the Empresa Cidadã Program
Professional development subsidy in partnership with Unico Skill, with options including undergraduate and graduate programs, language courses, mentoring, and more
Private English lessons for managers and Specialists at Level II and above
Childcare assistance for children up to 8 years old
Fully equipped office with daily morning and afternoon coffee
Celebrations, integration events, and team-building activities
Partnership with KÜK Station
On-site massage
Birthday day off
Birthday gift card
Anniversary gifts recognizing length of service
Recruta Loggers, an employee referral program with bonuses