Logcomex

Content Marketing Manager

• Build and execute the content strategy, defining topics, narratives, and editorial guidelines aligned with the brand positioning, business objectives, and different stages of the customer journey.
• Turn data, trends, and market developments into topics and content that reinforce Logcomex’s authority.
• Develop high-quality PR content, such as articles, studies, analyses, and proprietary stories with editorial relevance and the potential to gain media coverage.
• Create top-, middle-, and bottom-of-funnel content in a variety of formats, including articles, studies, research reports, case studies, e-books, landing pages, scripts, and campaign materials.
• Work with subject-matter experts and company leaders to turn technical and complex topics into clear, relevant, and accessible content.
• Analyze performance data and audience behavior to guide decisions and optimize content.
• Collaborate closely with the Brand and Demand Generation teams.

Marketing Specialist, Content