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Digital Marketer
Logical Media Group. Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing localized digital marketing campaigns tailored to the Korean market, with a strong focus on Korean-language content development, optimization, and performance analysis. Proficient in managing paid media strategies and providing actionable insights based on market trends and campaign metrics.
Highest-signal resume keywords
Korean Language ProficiencyKorean CopywritingDigital Marketing Campaign ManagementNaver Paid Media ExperienceB2B Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content MarketingEmail MarketingA/B TestingCampaign Performance MonitoringLocalization
Soft Skills
AdaptabilityCollaborationCommunication
Tools & Technologies
NaverEDM ToolsAnalytics Platforms
Industry Keywords
B2B MarketingTechnical MarketingKorean Market InsightsLead GenerationConversion Rate Optimization
About the role
Key responsibilities & impact- Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines
- Adapt regional campaigns to the Korean market based on local customer behavior, market trends, language, culture, and channel dynamics
- Develop and optimize Korean-language email and EDM content, including subject lines, messaging, and segmentation inputs
- Localize industry news, white papers, technical materials, educational content, standards-related content, and thought leadership
- Adapt headlines, calls to action, campaign messaging, and promotional copy for Korean readers
- Manage and optimize paid digital campaigns, with Naver and Korean social channels where relevant
- Support localized website, landing-page, and social/digital content
- Coordinate with internal teams, agencies, designers, and external partners for content and campaign production
- Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS
- Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages
- Provide local market insights, competitor observations, and recommendations to the Marketing Lead
- Prepare regular campaign performance reports with actionable recommendations
Requirements
What you’ll need- Native-level Korean language proficiency and strong written/verbal English
- Professional Korean copywriting, content marketing, or localization experience
- Ability to adapt marketing content rather than translate it literally
- Recent, substantive experience marketing to Korean audiences strongly preferred
- Naver/paid media experience preferred
- B2B or technical marketing background preferred (electronics, manufacturing, SaaS, standards, or associations)