Local Digital Marketer

Logical Media Group

. Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines .

Posted 9/22/2026contractRemote • ChinaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing localized digital marketing campaigns tailored to the China market, with a strong focus on WeChat marketing, Baidu SEO, and content localization in Simplified Chinese. Proficient in analyzing campaign performance metrics and optimizing strategies based on local market insights.

Highest-signal resume keywords

WeChat MarketingBaidu SEOChinese Keyword StrategyContent LocalizationCampaign Performance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Marketing Campaign ExecutionKeyword ResearchOn-Page OptimizationA/B TestingPerformance Reporting

Soft Skills

CollaborationCommunicationAnalytical Thinking

Tools & Technologies

WeChat Official AccountBaiduBing

Industry Keywords

ElectronicsManufacturingEngineeringTechnologyB2B Sector

About the role

Key responsibilities & impact

Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines
Adapt regional campaigns to the China market based on local customer behavior, market trends, language, culture, and channel dynamics
Support the ongoing operation and optimization of the WeChat Official Account and related WeChat ecosystem activities
Support paid digital campaigns, audience targeting, and geo-targeting on China's platform ecosystem
Conduct Chinese keyword research and support Baidu and Bing SEO, including indexing, on-page optimization, internal linking, and rank tracking
Develop and localize marketing content into Simplified Chinese, including ad copy, WeChat articles, landing-page copy, email content, and short-video scripts
Localize white papers, case studies, technical resources, and conference materials while preserving brand intent
Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production
Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS
Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages
Provide local market insights, competitor observations, and recommendations to the Marketing Lead
Prepare regular campaign performance reports with actionable recommendations

Requirements

What you’ll need

Independent Contractor; minimum 20–30 hours/week, with hours scaling up based on assigned projects and campaign needs
Native or professional-level Mandarin Chinese and strong professional English
Current residence in Mainland China
Hands-on experience with WeChat marketing, Baidu SEO, and Chinese keyword strategy
Ability to localize marketing content rather than translate it literally
Preferred: experience in electronics, manufacturing, engineering, technology, or another technical B2B sector