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Local Digital Marketer
Logical Media Group. Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing localized digital marketing campaigns tailored to the Japan market, leveraging strong language skills in Japanese and English. Proficient in managing paid digital campaigns and optimizing performance metrics to drive lead generation and enhance ROI.
Highest-signal resume keywords
Native-Level JapaneseDigital Marketing Campaign ManagementB2B Marketing ExperiencePaid Media OptimizationJapan's Digital Advertising Ecosystem
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionLead GenerationAd Copy DevelopmentPerformance ReportingMarket Trend Analysis
Soft Skills
CollaborationCommunicationAdaptability
Tools & Technologies
LINEYahoo! JapanGoogle AdsCRM Coordination
Industry Keywords
ElectronicsManufacturingEngineeringTechnologyB2B Sector
About the role
Key responsibilities & impact- Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines
- Adapt regional campaigns to the Japan market based on local customer behavior, market trends, language, culture, and channel dynamics
- Support CRM/database coordination and landing-page collaboration with the global marketing team
- Manage and optimize paid digital campaigns across LINE, Yahoo! Japan, Google, and relevant global advertising platforms
- Develop and localize ad copy, social content, landing-page content, email content, and short-form video materials
- Drive lead generation through paid media, digital campaigns, landing pages, forms, and events
- Coordinate with internal teams, agencies, designers, and external partners for content and campaign production
- Monitor and optimize impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS
- Provide local market insights, competitor observations, and recommendations to the Marketing Lead
- Prepare regular campaign performance reports with actionable recommendations
- Work closely with the Marketing Lead to translate regional strategies into local execution
- Coordinate with the existing Japan-based contractor engaged with the account
Requirements
What you’ll need- Native-level Japanese and strong professional English (English fluency is a requirement)
- Demonstrated experience marketing to Japanese B2B audiences
- Familiarity with Japan's digital advertising ecosystem
- Preferred experience in electronics, manufacturing, engineering, technology, or another technical B2B sector