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Local Digital Marketer
Logical Media Group. Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in executing localized digital marketing campaigns tailored to the Japanese market, with a strong focus on lead generation, campaign optimization, and performance analysis. Proficient in managing content development and collaboration with internal and external stakeholders to drive effective marketing strategies.
Highest-signal resume keywords
Native-Level JapaneseStrong Professional EnglishB2B Marketing ExperienceDigital Advertising Ecosystem KnowledgeCampaign Performance Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing Campaign ExecutionLead GenerationContent LocalizationPerformance MonitoringPaid Media Management
Soft Skills
CollaborationCommunicationAnalytical Thinking
Tools & Technologies
LINEYahoo! JapanGoogle AdsCRM Coordination
Industry Keywords
B2B MarketingJapan Market InsightsDigital Campaign OptimizationTechnical B2B Sector
About the role
Key responsibilities & impact- Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines
- Adapt regional campaigns to the Japan market based on local customer behavior, market trends, language, culture, and channel dynamics
- Support CRM/database coordination and landing-page collaboration with the global marketing team
- Manage and optimize paid digital campaigns across relevant local platforms (e.g., LINE, Yahoo! Japan, Google) and global advertising platforms
- Develop and localize marketing content, including ad copy, social content, landing-page content, email content, and short-form video materials
- Drive lead generation through paid media, digital campaigns, landing pages, forms, and events
- Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production
- Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS
- Provide local market insights, competitor observations, and recommendations to the Marketing Lead
- Prepare regular campaign performance reports with actionable recommendations
- Translate regional marketing strategies into effective local market execution
- Coordinate with the existing Japan-based contractor engaged with the account
Requirements
What you’ll need- Native-level Japanese and strong professional English (English fluency is a requirement, given past coordination gaps with the existing contractor)
- Demonstrated experience marketing to Japanese B2B audiences and familiarity with Japan's digital advertising ecosystem
- Preferred: electronics, manufacturing, engineering, technology, or another technical B2B sector