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Logitech

Marketing Lead – Government Industry

Logitech

. Drive Logitech’s expansion in the government industry vertical .

Posted 10/31/2026full-timeUnited StatesSenior💰 $150,000 - $220,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B vertical marketing within the technology sector, particularly focused on government IT decision-makers. Proven ability to craft strategic marketing plans, analyze campaign performance, and collaborate effectively across a matrixed organization.

Highest-signal resume keywords
B2B Vertical Marketing ExperienceGovernment IT Decision-Maker MarketingChannel Marketing ExperienceAnalytical SkillsExcellent Writing and Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Strategic MarketingIntegrated Campaign DevelopmentContent DevelopmentCampaign Performance AnalysisCustomer Journey Mapping
Soft Skills
CollaborationInfluencing SkillsPublic Speaking
Tools & Technologies
Marketing Automation ToolsDigital Advertising Platforms
Industry Keywords
Government Technology ProcurementBuyer InsightsCompetitive PositioningSales EnablementMarket Trends

About the role

Key responsibilities & impact
  • Drive Logitech’s expansion in the government industry vertical
  • Craft strategic marketing and communications plans and programs
  • Create marketing strategies, integrated campaigns, and programs to build awareness, drive demand, and nurture qualified government IT decision-maker leads
  • Provide insights into target IT decision-maker buyer and influencer audiences, buying processes, considerations, and government technology procurement regulations and trends
  • Cultivate an ongoing feedback loop with regional marketing and sales teams
  • Develop foundational messaging, personas, competitive positioning, and customer journeys
  • Develop, direct the development of, and maintain marketing content and collateral, including white papers, product datasheets, digital ads, event presentations, and sales enablement materials
  • Partner with channel marketing and sales enablement colleagues on co-marketing and enablement initiatives
  • Identify and engage key alliance partners, industry organizations, and influencer communities
  • Analyze campaign performance, measure impact, optimize spend, and shape strategy
  • Collaborate across a global matrixed organization, with cross-departmental colleagues, external agencies, and partners

Requirements

What you’ll need
  • Exceptional proven relevant B2B vertical marketing experience in the technology sector
  • Deep understanding of and experience marketing to government IT decision maker buyer and channel partner audiences in the US and global markets
  • Channel marketing experience
  • Ability to collaborate and influence across functions and groups in a highly matrixed, growing organization and with external agencies and partners
  • Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
  • Excellent writing, editing, presentation and public speaking skills
  • Strong analytical skills
  • Track record of delivering exceptional business results
  • Bachelor’s degree or equivalent industry experience
  • Expected to be in the office a minimum of two/three days a week
  • Approximately up to 20% travel

Benefits

Comp & perks
  • Medical Coverage
  • Dental Coverage
  • Vision Coverage
  • Traditional and Roth 401(k) Plans
  • Flexible Spending Accounts
  • Employee Share Purchase Plan (ESPP)
  • Basic and Additional Life Insurance
  • Disability Coverage
  • Adoption and Surrogacy Assistance
  • Tuition Reimbursement Plans
  • Commuter Benefits
  • Paid Time Off
  • Paid Holidays
  • Bereavement Leave
  • Paid Parental Leave
  • Wellness Programs
  • Health Savings Account Plans
  • Access to Expert Medical Opinions
  • Identity Theft Protection
  • Breast Milk Delivery to Nursing Mothers on Business Travel
  • Access to a Group Legal Plan
  • Donations Matching Programs
  • Employee Product Discounts
  • Access to Auto, Home, and Pet Insurance
  • Flexible hybrid work model
  • Relocation support if required
  • Working environments designed to be flexible and support wellbeing