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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in global brand and portfolio management, with a strong focus on digital marketing, sales enablement, and market analysis. Proven ability to lead integrated marketing campaigns and develop go-to-market strategies for B2B and B2C products.
Highest-signal resume keywords
Global Brand ManagementDigital MarketingSales EnablementMarket AnalysisPortfolio Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSearch OptimizationAEO/LLM OptimizationBusiness Case DevelopmentFinancial AnalysisMarket IntelligenceCampaign DevelopmentPerformance Metrics TrackingB2B Product LaunchB2C Product Launch
Soft Skills
Excellent CommunicationInterpersonal SkillsOutcome-OrientedOwnershipAccountability
Industry Keywords
B2B MarketingB2C MarketingIntegrated Marketing CampaignsCompetitive IntelligenceEmerging Technology TrendsAgile TeamsScalable Best PracticesConsumer-CentricityCategory ExpertMarket Trends
About the role
Key responsibilities & impact- Lead new product development and launch from the portfolio and marketing perspective
- Develop business cases and ensure end-to-end commercial launch readiness
- Develop new go-to-market models, plans, and sales enablement tools for B2B and B2C products
- Create B2B and B2C marketing campaigns and toolkits for product launches, category scale phases, and partnerships
- Partner with Logitech for Business, central marketing, channel partners, and regional marketing teams
- Implement integrated marketing campaigns
- Track and analyze business and marketing performance metrics
- Continuously optimize marketing effectiveness and business outcomes
- Define global portfolio strategy and key business drivers
- Own financial and market performance analysis
- Build understanding of target audiences
- Own competitive and market intelligence and assess market trends
- Act as a category expert and internal and external spokesperson
- Develop and evolve B2B and B2C best practices and fit-for-use requirements
Requirements
What you’ll need- Experience in global brand and portfolio management roles with a strong innovation and consumer-centricity culture
- Strong command of Digital Marketing, Search, and AEO/LLM optimization
- Experience with sales enablement and B2B-first launches is a big plus
- Experience leading creative and production agencies through global marketing campaign development
- Passion for technology and innovation, with a strong grasp of emerging technology trends
- Strong market, competitor, and business analysis skills
- Portfolio management expertise and fluency in market data, competitive intelligence, and financial/business KPIs
- Ability to operate in agile, fast-moving, multidisciplinary teams across cultures and time zones
- Outcome-oriented self-starter with ownership, accountability, and perseverance
- Ability to deal with ambiguity
- Flexibility to transition between business and marketing, strategic and operational tasks
- Proven track record of creating scalable best practices
- Excellent communication, presentation, and interpersonal skills
- Ability to influence stakeholders at all organizational levels
- Fluent English
- Ability to work on-site three days a week as standard
- Flexibility to travel up to 20% of the time
Benefits
Comp & perks- Comprehensive and competitive benefits packages, varying by location
- Flexible working environments
- Support for physical, financial, emotional, intellectual, and social wellbeing
- Flexible work arrangements according to Logitech’s hybrid work model
- Work-from-home options for most locations, where applicable
