Marketing Analyst II – CRM

Lojas Renner S.A.

. Develop analyses related to CRM strategy and customer base management.

Posted 9/22/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy development, customer behavior analysis, and data-driven decision-making. Proficient in utilizing analytical tools and methodologies to enhance customer engagement and optimize marketing campaigns.

Highest-signal resume keywords

CRM Strategy DevelopmentCustomer Behavior AnalysisData Visualization ToolsPython ProgrammingSQL Querying

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsCustomer IntelligenceRFM AnalysisLTV CalculationRetention MetricsCustomer Lifecycle AnalysisA/B TestingCustomer SegmentationBehavioral AnalysisDatabase Management

Soft Skills

Strong Analytical SkillsInterpersonal SkillsCollaborationOrganizationAutonomy

Tools & Technologies

Power BITableauLookerCRM PlatformsMarketing Automation

Industry Keywords

RetailE-commerceCustomer Base ManagementOmnichannel Environments

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Develop analyses related to CRM strategy and customer base management.
Monitor loyalty, retention, engagement, repeat purchase, and incremental revenue metrics.
Conduct customer lifecycle, RFM, LTV, customer movement, and customer base evolution analyses.
Support the identification of business opportunities through analysis of customer behavior, purchasing habits, and relationships.
Monitor reports, dashboards, and executive presentations to track results and support decision-making.
Support the evaluation of CRM campaigns and journeys, contributing to performance analyses and optimization recommendations, including DDA revenue, LC, incremental revenue, and influenced revenue.
Structure analyses to address the CRM department’s strategic and operational needs.
Support the development and measurement of tests and experiments designed to advance the customer strategy.
Ensure the consistency and quality of metrics used in analyses.
Partner with Data, BI, Engineering, and Technology teams to develop analyses and improve metrics.
Translate data and results into clear, actionable insights for business teams.
Contribute to expanding customer knowledge and continuously improving the relationship strategy.

Requirements

What you’ll need

Bachelor’s degree in Data Science, Statistics, Engineering, or a related field.
Experience in Marketing Analytics, Customer Intelligence, BI, or related areas.
Knowledge of customer behavior analysis and database management.
Experience with CRM metrics such as RFM, LTV, retention, repeat purchase, and customer lifecycle.
Experience creating executive presentations.
Knowledge of data visualization tools such as Power BI, Tableau, Looker, or similar platforms.
Strong analytical skills and the ability to turn data into business recommendations.
Strong interpersonal skills and the ability to collaborate with diverse teams and stakeholders.
Organization, autonomy, and the ability to prioritize multiple demands.
Experience with Python, SQL, or data query tools.
Preferred: experience in retail, e-commerce, or businesses focused on customer base management.
Preferred: experience with A/B testing, experimentation, and incremental impact measurement.
Preferred: knowledge of omnichannel environments.
Preferred: experience with customer segmentation and behavioral analysis.
Preferred: knowledge of CRM platforms and marketing automation.
People with disabilities are welcome to apply for all opportunities.

Benefits

Comp & perks

Public transportation allowance and/or company shuttle for positions at our distribution centers*
Meal/Food Allowance
Christmas Basket Allowance
Home Office Allowance (for hybrid or remote employment contracts)*
Multi-purpose credit card
Employee discount at our stores
Medical insurance
Dr. Be (telemedicine, telepsychology, nutritional coaching, and sports coaching)
Wellhub (formerly Gympass)
Programs and campaigns designed to promote health and well-being self-care for our employees and their families
Balance methodology applied with leadership and teams to strengthen communication and recognition, well-being, and work styles/tools
Dental insurance
Univers – discounts at Raia and Drogasil pharmacies
Pet health insurance
Running coaching
Discounts at universities, schools, language institutes, and vocational courses
Discounts on movie theater and park tickets, and much more