Marketing Analyst II – CRM and Marketing Automation

Lojas Renner S.A.

. Operate the Oracle Responsys platform to create, configure, schedule, launch, and monitor CRM campaigns .

Posted 9/23/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in operating the Oracle Responsys platform for executing multichannel CRM campaigns and customer journeys, with a strong focus on customer segmentation, data management, and performance analysis. Proficient in collaborating across teams to enhance customer engagement and optimize marketing strategies.

Highest-signal resume keywords

Oracle Responsys Platform OperationMultichannel Campaign ExecutionCustomer SegmentationSQL KnowledgeA/B Testing Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMRelationship MarketingMarketing AutomationData StructuresHTML ModificationExcelCampaign Performance AnalysisDatabase ManagementDynamic Banner ImplementationCustomer Journey Mapping

Soft Skills

Strong Organizational SkillsExcellent Communication Skills

Tools & Technologies

Power BITableauLooker

Industry Keywords

E-commerceRetailCustomer-Centric BusinessesEngagement MetricsRetention MetricsLoyalty MetricsOmnichannel Environments

Tech Stack

Tools & technologies

OracleSQLTableau

About the role

Key responsibilities & impact

Operate the Oracle Responsys platform to create, configure, schedule, launch, and monitor CRM campaigns
Execute relationship marketing campaigns and customer journeys across email, push notifications, SMS, and WhatsApp
Implement dynamic banners in email and push communications
Create new tables and data structures
Modify and create HTML
Perform customer segmentation and database validation
Conduct campaign approvals, testing, and pre-launch validations
Monitor campaigns and customer journeys, identifying deviations and taking corrective action
Support the implementation and operation of automated journeys and customer engagement programs
Track performance indicators and contribute to analyses and optimizations
Support A/B tests by monitoring results and capturing learnings
Collaborate with CRM, Analytics, Data, BI, Technology, and Creative teams
Support the development and maintenance of documentation, operational workflows, and procedures
Ensure compliance with communication rules, data governance, and CRM best practices
Contribute to continuous process improvements and an enhanced customer experience

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Advertising, Information Systems, Engineering, or related fields
Previous experience in CRM, Relationship Marketing, or Marketing Automation
Hands-on experience operating the Oracle Responsys platform is required
Experience executing multichannel campaigns and automated customer journeys
Knowledge of customer segmentation and database management
Intermediate Excel skills
Basic knowledge of SQL and data structures for segmentation validation, troubleshooting, and analytical support
Ability to interpret campaign performance indicators and develop improvement recommendations
Strong organizational skills and the ability to manage multiple demands simultaneously
Excellent communication skills and the ability to build relationships with different teams
Preferred: experience in retail, e-commerce, or customer-centric businesses
Preferred: knowledge of Power BI, Tableau, or Looker
Preferred: experience with behavior-based campaigns and automated triggers
Preferred: experience in omnichannel environments
Preferred: knowledge of CRM, engagement, retention, and loyalty metrics
Preferred: experience with A/B testing methodologies
Preferred: knowledge of CRM platforms or Customer Data Platforms (CDPs)

Benefits

Comp & perks

Transportation allowance and/or company shuttle for positions at our distribution centers*
Meal/Food Allowance
Christmas Basket Allowance
Home Office Allowance (for hybrid or remote employment contracts)*
Multi-purpose credit card
Employee discount at our stores
Medical Insurance
Dr. Be (telemedicine, telepsychology, nutrition coaching, and sports coaching)
Wellhub (formerly Gympass)
Programs and campaigns designed to promote the health and well-being of our employees and their families
Balance methodology applied with leadership and teams to strengthen communication and recognition, well-being, and work styles/tools
Dental Insurance
Univers – discounts at Raia and Drogasil pharmacies
Pet health insurance
Running coaching
Discounts at universities, schools, language institutes, and vocational courses
Discounts on movie theater and park tickets, and much more