Marketing Analyst II – CRM, Content, Personalization & AI

Lojas Renner S.A.

. Plan the content strategy for CRM channels, aligned with business and customer relationship objectives.

Posted 9/23/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing CRM content strategies that enhance customer engagement and retention through data-driven insights. Proficient in utilizing Generative AI tools for content optimization and skilled in analyzing CRM metrics to inform strategic decisions.

Highest-signal resume keywords

CRM Strategy DevelopmentData-Driven Content CreationA/B Testing and Campaign OptimizationCustomer Segmentation and PersonalizationAnalytical Skills in CRM Metrics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyEmail MarketingPush NotificationsSMS MarketingWhatsApp CommunicationCustomer Behavior AnalysisA/B TestingPerformance Metrics AnalysisData-Driven RecommendationsGenerative AI Tools

Soft Skills

Excellent Written CommunicationVerbal Communication SkillsStakeholder InfluenceLeadership in Strategic Discussions

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in AdvertisingBachelor’s Degree in JournalismBachelor’s Degree in Public RelationsBachelor’s Degree in Business AdministrationBachelor’s Degree in Communications

Industry Keywords

CRMRelationship MarketingLifecycle MarketingCustomer EngagementCustomer RetentionContent ProductionCampaign PerformanceCustomer ExperienceCommunication CalendarsBrand Positioning

About the role

Key responsibilities & impact

Plan the content strategy for CRM channels, aligned with business and customer relationship objectives.
Develop communication calendars that account for commercial campaigns, automated journeys, and customer life cycles.
Build communication strategies for customer acquisition, activation, retention, repeat engagement, and reactivation.
Ensure consistency in tone of voice, brand positioning, and brand experience across CRM touchpoints.
Develop content for email marketing, push notifications, SMS, WhatsApp, in-app messages, and other CRM channels.
Adapt messages according to campaign objectives, target audience, and channel.
Ensure the textual and strategic quality of communications.
Use Artificial Intelligence tools for content production, curation, refinement, and validation.
Structure prompt libraries, best practices, and playbooks for content generation at scale.
Analyze customer behavior, preferences, and consumption patterns.
Participate in building customer segments, audiences, and priority groups for CRM.
Identify data-driven personalization opportunities based on customer behavior and stage in the journey.
Turn customer analyses into recommendations to increase engagement, retention, and conversion.
Partner with CRM, Data, and Business teams to enhance the customer experience.
Monitor the performance of CRM communications and journeys.
Analyze open rate, click-through rate, conversion, repeat engagement, retention, and engagement metrics.
Develop hypotheses and test plans, and conduct A/B tests involving content, offers, formats, frequency, and segmentation.
Consolidate learnings and recommend adjustments to increase the efficiency of initiatives.
Prepare periodic reports and executive presentations on performance and results.
Turn data and metrics into analyses, insights, and recommendations for the business.
Present results to stakeholders and leadership.
Lead forums focused on content, performance, and the evolution of CRM communications.
Serve as an internal subject-matter expert in content, personalization, and customer relationship best practices.
Propose initiatives and strategic changes based on data, results, and customer behavior.
Influence decisions and priorities through structured analyses and business acumen.

Requirements

What you’ll need

Experience in CRM, Relationship Marketing, Lifecycle Marketing, or related areas.
Experience creating and managing communications across channels such as email marketing, push notifications, SMS, and WhatsApp.
Experience developing content strategies informed by data and customer behavior.
Strong analytical skills, with the ability to interpret CRM metrics and KPIs, including open rate, click-through rate, conversion, retention, and repeat engagement.
Experience with A/B testing and continuous campaign optimization.
Knowledge of customer segmentation and personalization strategies.
Experience preparing reports, analyses, and executive presentations.
Experience using Generative AI tools for content production or optimization.
Excellent written and verbal communication skills.
Ability to influence stakeholders and lead strategic discussions.
Bachelor’s degree in Marketing, Advertising, Journalism, Public Relations, Business Administration, Communications, or a related field.

Benefits

Comp & perks

Transportation allowance and/or company shuttle for positions at our distribution centers*
Meal/Food allowance
Christmas food basket allowance
Home office allowance (for hybrid or remote employment contracts)*
Multi-purpose credit card
Employee discount at our stores
Medical insurance
Dr. Be (telemedicine, telepsychology, nutritional coaching, and sports coaching)
Wellhub (formerly Gympass)
Programs and campaigns designed to promote the health and well-being of our employees and their families
Balance methodology implemented with leadership and teams to strengthen communication and recognition, well-being, and work styles/tools
Dental insurance
Univers – discounts at Raia and Drogasil pharmacies
Pet health insurance plan
Running coaching
Discounts at universities, schools, language institutes, and vocational courses
Movie theater and park tickets, and much more