Marketing Analyst II – CRM – Specialized Businesses

Lojas Renner S.A.

. Manage CRM operations, ensuring the execution and monitoring of relationship-building and conversion campaigns.

Posted 9/23/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM operations, campaign management, and performance analysis, with a strong focus on leveraging data insights to optimize customer engagement and retention strategies. Proficient in utilizing the Oracle Responsys platform and executing multi-channel campaigns across Email, Push, SMS, and WhatsApp.

Highest-signal resume keywords

CRM Campaign ManagementOracle Responsys PlatformA/B Testing and OptimizationCustomer Segmentation AnalysisMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisCustomer Behavior AnalysisRetention MetricsEngagement MetricsLoyalty MetricsEmail MarketingPush NotificationSMS CampaignsWhatsApp CampaignsDatabase Quality Management

Soft Skills

Analytical SkillsCollaborationCreative Process ManagementMulti-taskingCommunication

Tools & Technologies

Oracle ResponsysPower BITableauMarketing Automation Tools

Industry Keywords

RetailE-commerceLoyalty ProgramsCustomer Value MetricsBusiness Insights

Tech Stack

Tools & technologies

OracleTableau

About the role

Key responsibilities & impact

Manage CRM operations, ensuring the execution and monitoring of relationship-building and conversion campaigns.
Develop customer analyses, segmentations, and behavioral studies to generate business insights.
Monitor and analyze campaign performance indicators, including open rate, click-through rate, conversion, incremental revenue, retention, engagement, and ROI.
Prepare, validate, and approve CRM campaign briefs with partner teams.
Coordinate the creative workflow for campaigns, liaising with creative, content, and technology teams.
Build and manage the CRM campaign calendar.
Operate the Oracle Responsys platform to create, configure, test, and deploy campaigns.
Execute campaigns across Email Marketing, Push Notification, SMS, and WhatsApp channels.
Ensure the quality of databases, segmentations, and communication journeys.
Conduct A/B tests and analyze results for continuous performance optimization.
Collaborate with Marketing, BI, Sales, Martech/Technology, Product, and Operations teams to advance the CRM strategy.

Requirements

What you’ll need

Experience in CRM, with a focus on campaign and performance management.
Strong analytical skills, with the ability to interpret data and generate insights.
Knowledge of CRM, retention, engagement, and loyalty metrics.
Experience building customer segmentations and conducting customer behavior analyses.
Experience preparing briefs and managing the creative process for campaigns.
Hands-on experience operating the Oracle Responsys platform.
Knowledge of deploying and managing Email, Push, SMS, and WhatsApp campaigns.
Experience with A/B testing and optimizing communication journeys.
Ability to manage multiple demands in a dynamic environment.
Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, Public Relations, Economics, or a related field.
Experience with marketing automation and relationship-management journeys.
Knowledge of BI tools such as Power BI, Tableau, or similar platforms.
Experience in retail, e-commerce, or loyalty-program businesses.
Experience with revenue- and customer-value-oriented CRM metrics, including LTV, retention, frequency, and repeat purchase.

Benefits

Comp & perks

Transportation allowance and/or company shuttle for positions at our distribution centers*
Meal/Food Allowance
Christmas Basket Allowance
Home Office Allowance (for hybrid or remote employment contracts)*
Multi-purpose credit card
Employee discount at our stores
Medical assistance
Dr. Be (telemedicine, telepsychology, nutritional coaching, and sports coaching)
Wellhub (formerly Gympass)
Programs and campaigns designed to promote health, self-care, and well-being for our employees and their families
Balance Methodology, applied with leadership and teams to strengthen communication and recognition, well-being, and work styles/tools
Dental plan
Univers – discounts at Raia and Drogasil pharmacies
Pet health plan
Running coaching
Discounts at universities, schools, language institutes, and vocational courses
Discounts on cinema and park tickets, and much more