Marketing Analyst III – CRM, Specialized Businesses

Lojas Renner S.A.

. Develop strategic analyses of the customer base, identifying opportunities for growth, retention, loyalty, and win-back.

Posted 9/23/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM, Customer Intelligence, and Analytics, with a strong focus on developing customer segmentation strategies and optimizing customer journeys. Proficient in leveraging data to drive strategic business recommendations and enhance customer retention and loyalty.

Highest-signal resume keywords

CRM Strategy DevelopmentCustomer Segmentation AnalysisData-Driven Decision MakingAdvanced Analytics ToolsStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMCustomer IntelligenceAnalyticsCustomer SegmentationStatistical ModelingPredictive AnalyticsRetention MetricsLTVA/B TestingIncremental Measurement

Soft Skills

Analytical SkillsAutonomyInfluencing StakeholdersCommunication

Tools & Technologies

Oracle ResponsysSalesforce Marketing CloudBrazePower BITableauMarketing Automation Platforms

Industry Keywords

E-CommerceRetailMarketplacesLoyalty Programs

Tech Stack

Tools & technologies

CloudOracleTableau

About the role

Key responsibilities & impact

Develop strategic analyses of the customer base, identifying opportunities for growth, retention, loyalty, and win-back.
Build advanced studies of customer behavior, segmentation, and lifecycle to support business decisions.
Monitor and analyze CRM metrics, including active customer base, retention, repeat purchase, purchase frequency, churn, LTV, and incremental revenue.
Lead studies and projects focused on optimizing the customer journey and maximizing results.
Identify new applications of CRM, personalization, and customer relationship management, proposing innovative solutions to generate value.
Build business cases and feasibility analyses to support prioritization and investment decisions.
Evaluate and measure the results of campaigns, customer journeys, and relationship initiatives, identifying opportunities for improvement.
Serve as a technical subject-matter reference for the department in CRM, customer intelligence, and analytics.
Develop dashboards, performance-tracking models, and executive presentations for different levels of the organization.
Partner with Marketing, BI, Sales, Martech/Technology, Product, and Operations teams to advance the CRM strategy.
Influence stakeholders and lead data-driven strategic discussions.

Requirements

What you’ll need

Solid experience in CRM, Customer Intelligence, Analytics, Growth, or related fields.
Strong analytical skills and experience transforming data into strategic business recommendations.
Advanced knowledge of CRM, retention, loyalty, repeat purchase, profitability, and customer value metrics.
Experience developing customer segmentations, behavioral analyses, and customer studies.
Experience with CRM tools, marketing automation, and customer engagement platforms.
Experience creating executive presentations and communicating with stakeholders at different organizational levels.
Ability to work with a high degree of autonomy and lead complex analyses and projects.
Bachelor’s degree in Marketing, Public Relations, Business Administration, Engineering, or related fields.
Experience with Oracle Responsys, Salesforce Marketing Cloud, Braze, or similar platforms.
Advanced knowledge of Power BI, Tableau, or equivalent tools.
Experience with statistical modeling, clustering, propensity modeling, LTV, and predictive analytics.
Experience in retail, e-commerce, marketplaces, or loyalty programs.
Knowledge of A/B testing, incremental measurement, and attribution models.
Experience structuring customer lifecycle strategies.

Benefits

Comp & perks

Transportation allowance and/or company shuttle for positions at our distribution centers*
Meal and food allowance
Christmas food basket allowance
Home office allowance (for hybrid or remote employment contracts)*
Multi-purpose credit card
Employee discount at our stores
Medical insurance
Dr. Be (telemedicine, telepsychology, nutrition coaching, and sports coaching)
Wellhub (formerly Gympass)
Programs and campaigns designed to promote the health and well-being of our employees and their families
Balance methodology applied with leaders and teams to strengthen communication and recognition, well-being, and work styles/tools
Dental insurance
Univers – discounts at Raia and Drogasil pharmacies
Pet health insurance
Running coaching
Discounts at universities, schools, and language and professional training courses
Discounts on cinema and park tickets, and much more