Director of Ecommerce

Lola Blankets

. Own end-to-end site strategy and roadmap across desktop and mobile web, accountable for conversion rate, AOV, site revenue and page performance .

Posted 9/15/2026full-timeNew York City • California • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in ecommerce strategy and performance optimization, particularly within the Shopify platform. Proven ability to leverage data-driven insights for conversion rate improvement, site stability, and effective team management.

Highest-signal resume keywords

Ecommerce StrategyShopify DTC ExpertiseA/B TestingTechnical SEOData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ecommerce Performance OptimizationFunnel OptimizationSite ArchitectureConversion Rate ImprovementOnsite MerchandisingAnalytics ReportingProduct Discovery ExperienceCustomer Insight AnalysisPre-Order Flow ManagementLaunch-Day Experience Management

Soft Skills

Effective CollaborationExcellent PrioritizationStrong CommunicationLeadershipTeam Development

Tools & Technologies

ShopifyAI ToolsAnalytics PlatformsA/B Testing ToolsTraffic Reporting Tools

Industry Keywords

DTCEcommerceConversion RateSite PerformanceDigital Business Health

About the role

Key responsibilities & impact

Own end-to-end site strategy and roadmap across desktop and mobile web, accountable for conversion rate, AOV, site revenue and page performance
Drive ecommerce performance through funnel optimization, UX improvements and Shopify platform management
Own ecommerce aspects of new product launches, including landing pages, pre-order flows, launch-day experience and post-launch optimization
Own site stability, speed and uptime, with a peak-readiness plan before each Q4
Set and defend the bar for site experience and funnel performance
Run onsite testing, including A/B testing, personalization, navigation, landing pages and checkout, using customer insight and behavioral data
Establish reporting frameworks for traffic health, acquisition quality, funnel performance and conversion, translating analytics into revenue recommendations
Own onsite merchandising, including collection logic, search relevance, bundling, cross-sell, gifting journeys and seasonal/drop-led moments
Build a scalable product discovery experience and identify upsell, cross-sell and revenue expansion opportunities
Own organic discoverability through technical SEO, site architecture, category/content pages and GEO
Defend branded search against dupes and resellers
Partner with Paid Media, Retention, Brand and Social on traffic quality, attribution and digital business health
Communicate site performance, launch results and recommendations to senior leadership
Build, develop and manage the ecommerce team
Own agency, developer and vendor relationships, including selection, scoping and performance management
Report to the Vice President, Growth

Requirements

What you’ll need

10+ years of ecommerce experience with deep Shopify DTC expertise
A real testing track record; moved conversion rate through disciplined testing grounded in data and customer insight
AI fluency; fluent in the modern DTC stack and used AI to materially speed up team output
Experience acting as the internal PM to engineers and designers, writing specs and scoping builds, not just managing agencies
Effective collaboration across marketing, growth, engineering, design and ops, especially where ownership is shared
Excellent prioritization instincts; comfortable managing broad scope with lean resources and making smart tradeoffs for maximum impact

Benefits

Comp & perks

Competitive base salary and annual bonus based on company and individual performance
21 days paid vacation + all federal holidays
Full health benefits (health, dental, vision, mental)
16 weeks paid birth parent leave; 8 weeks non-birth parent leave
55% off Lola Blankets for friends and family
Opportunities for career growth within Lola Blankets