Lola Blankets

Ecommerce

• Own end-to-end site strategy and roadmap across desktop and mobile web, accountable for conversion rate, AOV, site revenue and page performance
• Drive ecommerce performance through funnel optimization, UX improvements and Shopify platform management
• Own ecommerce aspects of new product launches, including landing pages, pre-order flows, launch-day experience and post-launch optimization
• Own site stability, speed and uptime, with a peak-readiness plan before each Q4
• Set and defend the bar for site experience and funnel performance
• Run onsite testing, including A/B testing, personalization, navigation, landing pages and checkout, using customer insight and behavioral data
• Establish reporting frameworks for traffic health, acquisition quality, funnel performance and conversion, translating analytics into revenue recommendations
• Own onsite merchandising, including collection logic, search relevance, bundling, cross-sell, gifting journeys and seasonal/drop-led moments
• Build a scalable product discovery experience and identify upsell, cross-sell and revenue expansion opportunities
• Own organic discoverability through technical SEO, site architecture, category/content pages and GEO
• Defend branded search against dupes and resellers
• Partner with Paid Media, Retention, Brand and Social on traffic quality, attribution and digital business health
• Communicate site performance, launch results and recommendations to senior leadership
• Build, develop and manage the ecommerce team
• Own agency, developer and vendor relationships, including selection, scoping and performance management
• Report to the Vice President, Growth

Director of Ecommerce