Director of Emerging Categories – Markets

Lola Blankets

. Define and track KPIs for each emerging market or category with senior leadership .

Posted 11/1/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in defining KPIs and executing strategic roadmaps for emerging markets, with a strong ability to coordinate cross-functional teams and translate business needs into actionable marketing plans.

Highest-signal resume keywords

8+ Years Of Experience In MarketingKPI Definition And TrackingCross-Functional CoordinationMarket Strategy DevelopmentStartup-Style Category Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business StrategyBrand StrategyMarket AnalysisRoadmap DevelopmentProof-Of-Concept Testing

Soft Skills

Strong CommunicationCollaborationCredibility BuildingAccountability

Tools & Technologies

CRM SystemsMarketing Functions

Industry Keywords

Emerging MarketsCategory-Specific NeedsSenior Leadership AlignmentFinance PartnershipOperational Gaps

About the role

Key responsibilities & impact

Define and track KPIs for each emerging market or category with senior leadership
Build and drive execution roadmaps for each vertical
Identify the testing, CRM, website, media, content, and other needs of each market or category
Coordinate teams required to deliver against each roadmap
Surface market- or category-specific needs that do not fit the standard playbook
Partner with Finance, Product, and Operations to address gaps in existing processes
Translate emerging business-unit needs into clear briefs and working plans for marketing functions
Build credibility and alignment with senior leadership on the pace and direction of each emerging vertical
Coordinate proof-of-concept testing to support further investment or inform a pivot
Report to the Senior Director of Integrated Marketing

Requirements

What you’ll need

8+ years of experience in marketing, brand, or business strategy
Track record of incubating and growing startup-style categories or business units from the ground up, not just operating within an established one
Experience working in markets outside the US
Understanding of how new markets or categories behave differently than a core, established business
Ability to set KPIs and roadmaps with senior leadership and be accountable for proving out or disproving a test before it scales
Strong cross-functional coordination skills
Ability to translate the needs of a smaller or newer business unit into clear briefs every marketing function can execute against
Ability to partner with Finance, Product, and Operations to flag gaps in existing processes and push for what a new vertical needs

Benefits

Comp & perks

Competitive base salary and annual bonus based on company and individual performance
21 days paid vacation + all federal holidays
Full health benefits (health, dental, vision, mental)
16 weeks paid birth parent leave; 8 weeks non-birth parent leave
55% off Lola Blankets for friends and family
Opportunities for career growth within Lola Blankets