Account Based Marketing Manager

Lone Wolf Technologies

. Partner with Sales to evaluate target accounts and develop account selection criteria .

Posted 10/5/2026full-timeRemote • United StatesMid-LevelSenior💰 $105,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategies, including campaign development and execution across multiple channels. Leverages data-driven insights to optimize marketing initiatives and align with sales objectives for revenue growth.

Highest-signal resume keywords

Account-Based Marketing (ABM) ProgramsMulti-Channel Marketing CampaignsData-Driven Marketing DecisionsProject ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B Marketing ExperienceCampaign Strategy OptimizationPerformance Data AnalysisAccount SegmentationMarket Intelligence Validation

Soft Skills

Strategic ThinkingAnalytical SkillsCommunication SkillsCollaboration SkillsIndependent Operation

Tools & Technologies

HubSpotSalesforceMarketing Automation PlatformsCRM SystemsAccount Intent Platforms

Industry Keywords

B2B SaaSReal Estate TechnologyPropTechField Marketing InitiativesRevenue-Focused Campaigns

About the role

Key responsibilities & impact

Partner with Sales to evaluate target accounts and develop account selection criteria
Define the strategic rationale for account prioritization and segmentation
Determine which accounts represent the greatest opportunity and why
Develop go-to-market strategies tailored to target account segments
Use account, market, and performance data to refine targeting strategies
Deliver account recommendations and insights to improve Sales account prioritization
Design and execute multi-channel ABM programs across email marketing, digital advertising, direct mail campaigns, events and webinars, and content marketing initiatives
Create account-specific messaging and campaign strategies
Partner with Content, Design, and Marketing Operations teams to execute campaigns
Ensure campaigns align with revenue goals and account engagement objectives
Collaborate with Sales to understand account priorities and opportunities
Evaluate whether ABM is the most effective approach for target accounts
Validate account strategies using market intelligence and data
Provide strategic guidance on account engagement and expansion opportunities
Define campaign success metrics and measurement frameworks
Establish reporting for campaign performance, account engagement, pipeline influence, and revenue impact
Analyze results and translate insights into actionable recommendations
Use performance data to optimize campaign strategy and investment decisions
Leverage account, customer, and intent data to build personalized experiences
Segment audiences to improve campaign relevance and effectiveness
Monitor campaign outcomes and identify drivers of success or underperformance
Continuously test, learn, and optimize campaign approaches
Serve as the voice of target accounts within the marketing organization
Share market and account insights with Product Marketing, Sales, and leadership
Influence broader marketing, messaging, and product strategies based on customer needs and feedback

Requirements

What you’ll need

5-7 years of B2B marketing experience
Proven experience building, managing, and optimizing Account-Based Marketing (ABM) programs
Proven experience building, managing, and optimizing field marketing initiatives
Proven experience building, managing, and optimizing revenue-focused campaign strategies
Experience partnering directly with Sales organizations on strategic account planning
Demonstrated ability to make data-driven marketing decisions and influence business outcomes
Strong strategic thinking and ability to operate independently
Experience developing multi-channel marketing campaigns across digital and offline channels
Strong analytical skills, including interpreting performance data, identifying trends and opportunities, and making strategic recommendations
Excellent project management and cross-functional collaboration skills
Exceptional written, verbal, and presentation communication skills
Preferred: Experience in B2B SaaS organizations, real estate technology (PropTech), or real estate-related industries
Preferred: Experience with HubSpot, Salesforce, marketing automation platforms, and CRM systems
Preferred: Familiarity with account intent platforms and ABM technologies