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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and leading sales readiness programs, with a strong focus on developing high-performing teams and aligning training initiatives with revenue metrics. Proficient in managing technical demo environments and utilizing conversation intelligence tools to enhance sales effectiveness.
Highest-signal resume keywords
Sales Readiness Program DevelopmentTechnical Demo ManagementConversation Intelligence Tools (Gong)Win and Loss AnalysisResidential Real Estate Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales EnablementProgram BuildingScript DevelopmentContent CreationRevenue Metrics Alignment
Soft Skills
Direct Writing SkillsTeam Leadership
Tools & Technologies
GongAI Tools
Industry Keywords
Residential Real EstateProptechB2B SaaSSales Quota
About the role
Key responsibilities & impact- Build, lead, and scale the sales readiness team
- Partner directly with sales leadership and participate in pipeline reviews to identify where pitches stall
- Deliver prescriptive readiness recommendations
- Build the foundational sales onboarding program to accelerate time to first closed deal
- Certify and recertify representatives
- Own and maintain the sales knowledge library, retiring stale assets
- Translate product marketing positioning into field training and StoryBrand-aligned call scripts
- Build and maintain call scripting and competitive trackers in Gong
- Listen to live calls weekly and update scripts based on market feedback
- Audit live pitches and build targeted tools to increase win rates
- Own structured win and loss analysis and deliver deal intelligence to sales and product leadership
- Own the technical demo environment and align it with current product releases
- Equip sellers to deliver foundational demos and identify when to involve solution consulting
- Partner with product marketing and solution consulting to align the pitch, script, and demo
Requirements
What you’ll need- 8 or more years in sales readiness, enablement, or training, including proven success building programs from scratch
- Track record of leading and developing high performing teams
- Deep knowledge of residential real estate, proptech, or closely adjacent verticals
- Hands-on experience building or managing a technical demo environment for a B2B SaaS platform
- Proven expertise building scripts and trackers within conversation intelligence tools like Gong
- Experience running structured win and loss analysis that directly influenced business decisions
- Documented ability to tie readiness initiatives directly to revenue metrics
- Daily proficiency using AI tools to accelerate content creation and scale training
- Exceptional and highly direct writing skills designed for quick field consumption
- Previous experience carrying a sales quota (bonus qualification)
- Prior employment at a real estate brokerage or franchise (bonus qualification)