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Lone Wolf Technologies

Marketing Operations Lead

Lone Wolf Technologies

. Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene .

Posted 9/25/2026full-timeRemote • CanadaSenior💰 CA$140,000 - CA$178,000 per yearWebsite

About the role

Key responsibilities & impact
  • Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
  • Design and continuously improve marketing processes to increase team efficiency and campaign velocity
  • Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
  • Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
  • Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
  • Manage lead scoring, segmentation, and lifecycle automation within HubSpot
  • Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
  • Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data

Requirements

What you’ll need
  • 5+ years in marketing operations, with demonstrated HubSpot administration/expertise (certifications a plus)
  • Proven experience with marketing analytics, reporting, and dashboarding
  • Track record leading cross-functional projects with multiple stakeholders
  • Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)
  • Strong process-design and documentation skills
  • Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders
  • B2B SaaS or real estate industry experience a plus