Product Marketing Manager

Lone Wolf Technologies

. Own a segment of the Lone Wolf portfolio from end to end .

Posted 9/29/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$184,000 - CA$225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on positioning, messaging, and go-to-market strategies. Proficient in leveraging data and AI tools to drive product adoption and inform strategic decisions in the real estate and proptech sectors.

Highest-signal resume keywords

Product Marketing ExperiencePositioning And Messaging DevelopmentData Analysis And Metrics TrackingAI Tools ProficiencyCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Launch ManagementCompetitive Intelligence AnalysisSales Enablement Material CreationMarket SegmentationPricing Strategy DevelopmentCustomer InterviewsWin/Loss AnalysisContent CreationPerformance TrackingTechnical Demonstrations

Soft Skills

Exceptional Writing SkillsAbility To Deliver ResultsDirect Communication

Tools & Technologies

AI ToolsSales Content PlatformsWebinar SoftwareContent Management Systems

Industry Keywords

Residential Real EstateProptechMarket TrendsProduct RoadmapCustomer Success

About the role

Key responsibilities & impact

Own a segment of the Lone Wolf portfolio from end to end
Drive positioning, product launches, pricing strategy, and core sales content
Keep product messaging aligned with the broader Lone Wolf narrative
Translate AI capabilities into practical value for real estate professionals
Maintain competitive intelligence and incorporate it into positioning
Serve as internal subject matter expert for the product line and target buyers
Lead go-to-market launches from market segmentation through sales readiness
Execute pilot programs to test positioning and pricing
Track launch impact against pipeline, adoption, and revenue
Recommend pricing and packaging within the portfolio framework
Partner with Demand Generation on pipeline and product adoption campaigns
Build sales enablement materials, training, webinars, battle cards, objection-handling guides, and competitive positioning strategies
Collaborate with Customer Success on account expansion and retention resources
Partner with Demo Engineering on technical demonstrations
Conduct customer interviews and win/loss analysis
Analyze market trends and product usage data to inform roadmap priorities
Own product marketing content including one-pagers, pitch decks, web copy, and case studies
Direct content partners and collaborate with product management on translating the technical roadmap into market language

Requirements

What you’ll need

4 to 7 years of product marketing experience fully owning a product or product line
Working knowledge of residential real estate, proptech, or adjacent industries
Proven success building positioning and messaging that the sales team actually uses in the field
Track record of leading successful launches through cross-functional influence and alignment
Demonstrated ability to use data and metrics to track performance and influence business decisions
Daily proficiency using AI tools to accelerate research and content creation
Exceptional and highly direct writing skills
Ability to move fast and deliver results with limited direction