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Product Marketing Manager
Lone Wolf Technologies. Own a segment of the Lone Wolf portfolio from end to end .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on positioning, product launches, and pricing strategy within the real estate or proptech sectors. Proficient in leveraging data and AI tools to drive decision-making and enhance sales enablement.
Highest-signal resume keywords
Product Marketing ExperienceReal Estate KnowledgeData Analysis SkillsAI Tool ProficiencyExceptional Writing Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningPricing StrategySales EnablementMarket SegmentationCompetitive IntelligenceGo-To-Market StrategyPerformance TrackingContent CreationCustomer InterviewsWin/Loss Analysis
Soft Skills
Cross-Functional CollaborationDirect CommunicationResults-Driven MindsetInfluencing SkillsAdaptability
Tools & Technologies
AI ToolsSales Content ToolsWebinar PlatformsContent Management SystemsData Analytics Tools
Industry Keywords
ProptechResidential Real EstateMarket TrendsProduct RoadmapCustomer Success
About the role
Key responsibilities & impact- Own a segment of the Lone Wolf portfolio from end to end
- Drive positioning, product launches, pricing strategy, and core sales content
- Keep the product story aligned with the broader Lone Wolf narrative
- Translate AI capabilities into practical value for real estate professionals
- Maintain competitive intelligence and incorporate it into positioning
- Serve as the internal subject matter expert for the product line and target buyers
- Lead go-to-market launches from market segmentation through sales readiness
- Execute pilot programs to test positioning and pricing
- Track launch impact against pipeline, adoption, and revenue
- Recommend strategic pricing and packaging within the portfolio framework
- Partner with Demand Generation on campaigns driving pipeline and adoption
- Build sales enablement materials, training, webinars, battle cards, objection-handling guides, and competitive positioning strategies
- Collaborate with Customer Success on account expansion and retention resources
- Partner with Demo Engineering on technical demonstrations
- Conduct customer interviews and win/loss analysis
- Analyze market trends and product usage data to inform roadmap priorities
- Own one-pagers, pitch decks, web copy, and case studies
- Direct content partners and maintain high output standards
- Partner with product management to translate the technical roadmap into market language
Requirements
What you’ll need- 4 to 7 years of product marketing experience fully owning a product or product line
- Working knowledge of residential real estate, proptech, or adjacent industries
- Proven success building positioning and messaging that the sales team actually uses in the field
- Track record of leading successful launches through cross-functional influence and alignment
- Demonstrated ability to use data and metrics to track performance and influence business decisions
- Daily proficiency using AI tools to accelerate research and content creation
- Exceptional and highly direct writing skills
- Ability to move fast and deliver results with limited direction