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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing strategy and execution, particularly in B2B SaaS environments, with a strong focus on AI-driven products and competitive positioning. Proven ability to influence senior stakeholders and mentor product marketing teams while driving go-to-market strategies and pricing initiatives.
Highest-signal resume keywords
Product Marketing StrategyGo-To-Market StrategyCompetitive PositioningPricing StrategyMentoring Product Marketers
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B SaaS ExperienceAI-Driven ProductsPricing ChangesSales EnablementMarket Insight Analysis
Soft Skills
Excellent Communication SkillsExecutive PresenceInfluencing StakeholdersStrategic Mindset
Industry Keywords
Product LaunchCustomer ExperienceMarket StrategyCompetitive DynamicsProposal Management
About the role
Key responsibilities & impact- Lead product marketing strategy and execution for Loopio’s major initiatives
- Own the narrative for Loopio’s multi-product, AI-native portfolio
- Set go-to-market strategy for major product launches and strategic initiatives
- Align Product, Sales, Customer Experience, and Marketing around launch narratives and plans
- Partner with Product, Finance, and GTM on pricing structure, packaging, and value metrics
- Shape competitive positioning and win/loss analysis
- Turn market and customer insight into messaging, battlecards, and sales enablement
- Advise senior leadership on long-term product and market strategy
- Represent customer and market perspectives in planning cycles
- Mentor and guide product marketers
- Advise product teams on roadmap prioritization and build decisions
- Represent Loopio externally through analyst briefings, customer conversations, and industry events
- Report directly to the VP, Product Growth & Experience
Requirements
What you’ll need- 8+ years of product marketing experience in B2B SaaS
- Track record of owning pricing and go-to-market strategy for a core product line
- Experience with AI-driven products and buyer behavior/competitive dynamics
- Experience designing and launching pricing and packaging changes that measurably moved revenue or adoption
- Strong executive presence and ability to influence senior stakeholders across functions
- Deep experience building competitive positioning and messaging for sales and customer-facing teams
- Strategic mindset with ability to work through launch and pricing-change details
- Excellent written and verbal communication skills
- Comfortable presenting to executive leadership and customers
- Experience mentoring or informally leading product marketers or GTM professionals
- Experience in the proposal, RFP, or sales enablement space is a plus
- Must be legally authorized to work in Canada without employer sponsorship
Benefits
Comp & perks- Bonus eligibility
- Equity
- Professional mastery allowance
- Health and wellness benefits starting day one
- MacBook laptop
- Monthly phone and internet subsidy
- Work-from-home budget
- Claude account
- Flexible co-working locations in Toronto and Vancouver
- Remote-first flexible work environment
- Townhalls, AMAs, and company celebrations
- Employee Resource Groups
- Ongoing feedback and regular 1-on-1s
- Award-winning workplace
- Accommodation support during virtual interviews