Product Marketing Manager

Loopio

. Own the process, timing, and coordination of customer-facing release collateral, including release notes, demo videos, demo scripts, and help/training content .

Posted 9/25/2026full-timeRemote • CanadaJuniorMid-Level💰 CA$88,100 - CA$130,000 per yearWebsite

About the role

Key responsibilities & impact

Own the process, timing, and coordination of customer-facing release collateral, including release notes, demo videos, demo scripts, and help/training content
Track product team shipments and work backward from ship dates to ensure collateral is delivered on time
Run and support Loopio's go-to-market enablement cadence
Brief support, sales, and customer success teams on releases, changes, positioning, and demos
Set and maintain quality standards for release collateral
Design and measure customer awareness and adoption after releases
Partner with mission team leads and product marketing to maintain consistent messaging and positioning
Build and maintain internal agents and lightweight automation for release processes
Contribute to positioning and messaging for Loopio product areas
Build and maintain sales enablement materials, including battlecards, competitive FAQs, and objection-handling content
Partner with customer marketing on proof points, case studies, and reference stories
Support buyer and customer research through interviews, surveys, and win/loss input
Support launch planning and go-to-market execution for larger initiatives
Contribute to webinars, blog posts, sales decks, and other campaign content
Monitor the competitive landscape and incorporate insights into marketing materials

Requirements

What you’ll need

2 to 4 years of experience in product marketing, marketing, or a related go-to-market role, ideally in B2B SaaS
Strong writing and editorial judgment
Ability to turn technical feature detail into clear, customer-ready narratives
Experience coordinating writers, marketers, and video/demo creators
Working familiarity with positioning, messaging, and launch planning
Experience using Claude, Claude Cowork, Claude Code, or similar AI tools to build workflows, automations, or agents
Organized and detail-oriented
Judgment to identify process gaps versus one-off exceptions
Ability to operate across many teams without formal authority
Legally authorized to work in Canada without employer sponsorship
Must be based within 300 km of Toronto or Vancouver, or willing to relocate to one of these hubs
Ability to collaborate across UK, India, and North America time zones

Benefits

Comp & perks

Equity eligibility
Professional mastery allowance for learning and development
Health and wellness benefits starting day one
MacBook laptop
Monthly phone and internet subsidy
Work-from-home budget
Flexible remote-first work environment
Flexible co-working locations in Ontario and British Columbia
Ongoing feedback and regular 1-on-1s using Lattice
Townhalls, AMAs, and quarterly celebrations
Employee Resource Groups
Award-winning workplace
Equal opportunity and inclusive workplace
Interview accommodations available