Lorenz und Fuchs

SEO Marketing

• Conduct keyword and prompt research, taking both traditional search engines and AI-powered search systems into account
• Create editorial plans based on keyword and topic clusters
• Prepare SEO content briefs for external writers
• Identify content gaps and new topic opportunities
• Optimize page titles, meta descriptions, headings, internal linking structures, and other page elements in WordPress
• Optimize existing website copy with regard to keywords, search intent, and structure
• Support client meetings with analyses, reports, and presentation materials
• Analyze the SEO status of client websites
• Provide SEO support for website launches, relaunches, and migrations
• Identify optimization opportunities and develop specific recommendations for action
• Conduct competitor and competitive analyses
• Coordinate with the SEO Manager and, when needed, with editorial, web development, and project management teams
• Review crawling and indexing, and identify and resolve technical SEO issues
• Review redirects, canonical tags, and status codes
• Monitor and evaluate SEO performance using Google Search Console and SISTRIX
• Analyze ranking losses and traffic declines
• Monitor new and lost backlinks
• Add and maintain directory listings
• Analyze visibility in Google AI Overviews, ChatGPT, Perplexity, and Gemini
• Develop measures to improve visibility in AI search systems (GEO)

Freelance SEO/GEO Consultant – 3 Months