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Senior Manager, Marketing & Communications
Lori's Gifts. Develop and execute marketing and communication plans aligned with company objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing and communication plans, managing projects, and leading cross-functional teams. Proficient in digital marketing, content creation, and maintaining brand consistency across various channels.
Highest-signal resume keywords
Marketing Strategy DevelopmentProject ManagementDigital MarketingContent CreationCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingCommunicationsPublic RelationsProject ManagementEditingProofreadingDigital MarketingEmail MarketingSocial Media ManagementCampaign Management
Soft Skills
Interpersonal SkillsLeadershipAdaptabilityDetail-OrientedOrganizational Skills
Tools & Technologies
Communication ChannelsSocial Media PlatformsEmail PlatformsContent Management SystemsGraphic Design Tools
Industry Keywords
RetailHospitalityHealthcareMulti-Location OrganizationBrand Identity
About the role
Key responsibilities & impact- Develop and execute marketing and communication plans aligned with company objectives
- Translate business priorities into integrated plans with clear audiences, messages, channels, deliverables and timelines
- Lead the day-to-day Marketing & Communications workflow and drive projects to completion
- Maintain consistency of Lori's brand identity, voice and messaging across internal and external communications
- Lead communications for the field organization and Support Center
- Oversee internal communication channels, including Connecting Points and WRAP communications
- Manage the company communication calendar
- Write, edit and proofread communications for departments and Senior Leadership
- Lead promotional and marketing campaigns across in-store, digital, loyalty, email, app, social and other channels
- Coordinate marketing initiatives with Merchandising and Operations
- Support initiatives for new stores, hospital partners, new concepts and growth opportunities
- Partner with the Graphic Designer on creative materials
- Develop and oversee content for internal communications, REWARDed, social media, email, digital platforms and other channels
- Oversee the social media content calendar and day-to-day strategy
- Monitor emerging communication and marketing trends and recommend opportunities
- Build cross-functional relationships with Operations, Merchandising, Human Resources, IT, Finance and other departments
- Support Senior Leadership with companywide and executive communications
- Coordinate marketing and communication support for hospital partners and new-store openings
- Coordinate priorities, timelines and project plans across the Marketing & Communications team
- Provide day-to-day direction, coaching, feedback and development support to team members as assigned
- Coordinate external vendors and partners
- Establish processes and tools that improve department efficiency and accountability
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business or related field preferred
- 5–7+ years of progressive experience in marketing, communications or a related field
- Previous experience leading projects, campaigns and/or team members
- Exceptional written, verbal, editing and proofreading skills
- Strong project-management skills with demonstrated success managing multiple priorities and deadlines
- Ability to translate complex business information into clear, engaging and actionable communications
- Strong interpersonal skills with the ability to work effectively with employees at all levels, including Senior Leadership
- Demonstrated ability to work cross-functionally and influence without direct authority
- Experience with digital marketing, email, social media and/or loyalty programs preferred
- Retail, hospitality, healthcare or multi-location organization experience preferred
- Highly organized, detail-oriented and accountable with a strong sense of urgency
- Adaptable and comfortable working in a fast-paced environment with changing priorities