Lori's Gifts

Communications

• Develop and execute marketing and communication plans aligned with company objectives
• Translate business priorities into integrated plans with clear audiences, messages, channels, deliverables and timelines
• Lead the day-to-day Marketing & Communications workflow and drive projects to completion
• Maintain consistency of Lori's brand identity, voice and messaging across internal and external communications
• Lead communications for the field organization and Support Center
• Oversee internal communication channels, including Connecting Points and WRAP communications
• Manage the company communication calendar
• Write, edit and proofread communications for departments and Senior Leadership
• Lead promotional and marketing campaigns across in-store, digital, loyalty, email, app, social and other channels
• Coordinate marketing initiatives with Merchandising and Operations
• Support initiatives for new stores, hospital partners, new concepts and growth opportunities
• Partner with the Graphic Designer on creative materials
• Develop and oversee content for internal communications, REWARDed, social media, email, digital platforms and other channels
• Oversee the social media content calendar and day-to-day strategy
• Monitor emerging communication and marketing trends and recommend opportunities
• Build cross-functional relationships with Operations, Merchandising, Human Resources, IT, Finance and other departments
• Support Senior Leadership with companywide and executive communications
• Coordinate marketing and communication support for hospital partners and new-store openings
• Coordinate priorities, timelines and project plans across the Marketing & Communications team
• Provide day-to-day direction, coaching, feedback and development support to team members as assigned
• Coordinate external vendors and partners
• Establish processes and tools that improve department efficiency and accountability

Senior Manager, Marketing & Communications