Head of Growth

LottieFiles

. Own the company growth number: registered users, MAU, activation, and the channel mix driving them .

Posted 9/16/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth strategy and marketing leadership within PLG SaaS environments, focusing on user metrics, acquisition channels, and team development. Proficient in analytics, campaign management, and cross-functional collaboration with Product and Engineering teams.

Highest-signal resume keywords

Growth Strategy OwnershipUser Metrics FluencyTeam Building and LeadershipOrganic and Paid Acquisition ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User Growth MetricsAnalytics InterpretationCampaign ManagementSEOContent MarketingCommunity EngagementGTM PlanningLanding Page OptimizationEmail MarketingLifecycle Growth Loops

Soft Skills

Strong Writing SkillsOperational SkillsCoaching and Mentoring

Industry Keywords

PLG SaaSDesign ToolCreative PlatformDeveloper ProductPaid AcquisitionOrganic GrowthCommunity BuildingCohort AnalysisActivationRetention

About the role

Key responsibilities & impact

Own the company growth number: registered users, MAU, activation, and the channel mix driving them
Set the weekly operating rhythm for shipping, measurement, and stopping ineffective work
Build and maintain a trusted growth dashboard covering registrations, MAU, funnel steps, organic versus paid, and cohort quality
Allocate budget and people across organic, SEO/AEO, paid, community, lifecycle, and developer surfaces
Protect existing library and organic acquisition engines while developing new ones
Own positioning and narrative across Creator, developer products, and platform
Lead product marketing and launch motions with Product and Engineering, focused on first success
Own paid and organic acquisition as one system and manage agencies and internal owners for efficiency
Own lifecycle, email, and in-product growth loops with Product
Partner with Community and Social to compound builder and developer reach
Build the growth and marketing team through org design, hiring, leveling, and coaching
Hire missing roles, including senior developer marketing, and clarify ownership across campaigns, conversions, content, social, community, and landing pages
Create a weekly shipping culture for documentation, landing pages, and experiments
Partner with Product and Engineering on activation and first-run paths
Partner with Sales where growth and revenue motions meet, without owning pipeline
Bring customer and usage insights into leadership decisions and challenge launches that are not ready

Requirements

What you’ll need

8–12+ years in growth and/or marketing leadership at a PLG SaaS, design tool, creative platform, or developer product, with a clear portfolio of user growth owned
Proven experience building and leading a multi-disciplinary marketing / growth team, not just managing agencies
Deep fluency in user metrics: registration, activation, retention, and MAU
Hands-on ability to read analytics, kill a bad campaign, and rewrite a landing page brief
Strong writing and operating skills, including positioning, GTM plans, and executable weekly plans
Comfortable working with Product and Engineering as a peer
Experience with organic-led growth, including SEO, content, and community, as well as paid acquisition
Preferred overlapping Asia / Europe hours
Bonus: experience scaling a design, motion, or developer tool; hiring developer marketing / DevRel / technical PMM; working with AI-assisted or agent-era developer products; running growth where free usage was the metric; killing ineffective channels, launches, or narratives

Benefits

Comp & perks

Fully remote working environment
Flexible work hours
A welcome gift and LottieFiles swag pack
Bonus to set up your workstation at home
Unlimited leave days
Medical insurance
Generous learning budget
Gym membership
Co-working space membership