LottieFiles

Growth Marketing

• Own the company growth number: registered users, MAU, activation, and the channel mix driving them
• Set the weekly operating rhythm for shipping, measurement, and stopping ineffective work
• Build and maintain a trusted growth dashboard covering registrations, MAU, funnel steps, organic versus paid, and cohort quality
• Allocate budget and people across organic, SEO/AEO, paid, community, lifecycle, and developer surfaces
• Protect existing library and organic acquisition engines while developing new ones
• Own positioning and narrative across Creator, developer products, and platform
• Lead product marketing and launch motions with Product and Engineering, focused on first success
• Own paid and organic acquisition as one system and manage agencies and internal owners for efficiency
• Own lifecycle, email, and in-product growth loops with Product
• Partner with Community and Social to compound builder and developer reach
• Build the growth and marketing team through org design, hiring, leveling, and coaching
• Hire missing roles, including senior developer marketing, and clarify ownership across campaigns, conversions, content, social, community, and landing pages
• Create a weekly shipping culture for documentation, landing pages, and experiments
• Partner with Product and Engineering on activation and first-run paths
• Partner with Sales where growth and revenue motions meet, without owning pipeline
• Bring customer and usage insights into leadership decisions and challenge launches that are not ready

Head of Growth