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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in partner marketing, including developing and executing marketing initiatives, managing partner programs, and optimizing marketing investments. Proven ability to collaborate with cross-functional teams and drive customer acquisition through effective co-marketing strategies.
Highest-signal resume keywords
B2B Marketing ExperiencePartner Marketing ManagementJoint Marketing Plans DevelopmentMarketing Development Funds AdministrationPartner Channel Understanding
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Partner MarketingDemand GenerationCo-Marketing CampaignsMarketing ROI MeasurementMarketing Strategy DevelopmentOnboarding ProgramsPositioning and MessagingCustomer AcquisitionScaling MechanismsSuccess Metrics Definition
Soft Skills
Influencing LeadershipCollaborationCommunication
Tools & Technologies
Marketing Development FundsGTM StrategiesAPIsDeveloper Tools
Industry Keywords
B2B MarketingPartner EcosystemHigh-Growth TechHyperscalersSales CycleProduct Lifecycle
Tech Stack
Tools & technologiesAWSAzureCloud
About the role
Key responsibilities & impact- Develop and execute partner marketing initiatives across Lovable’s full partner ecosystem
- Recruit prospective partners and support onboarding and growth of existing partners
- Develop launches, positioning, and demand generation for connectors and integration partners
- Run scalable co-marketing campaigns and programs that drive customer acquisition and activation
- Own Lovable’s marketing with, to, and through partners
- Build go-to-market initiatives across connector and integration partners, hyperscalers, and services partners
- Define priorities, investment models, scaling mechanisms, and success metrics across partner types
- Own and evolve the partner marketing tiering framework
- Administer and optimize market development funds (MDF)
- Build joint go-to-market plans to activate committed co-marketing budgets
- Build and run an intake and prioritization system for inbound co-marketing requests
- Drive adoption of scalable marketing and enablement programs across the partner base
- Represent partner marketing needs in the broader GTM and marketing roadmap
- Collaborate with GTM teams to ensure partners are represented in initiatives across all regions
Requirements
What you’ll need- 8-10+ years of relevant B2B marketing experience
- 3+ years managing partner marketing programs or teams
- Experience working with technology, platform, or services partners to build joint marketing plans and run programs that drive new customer acquisition and pipeline
- Experience running partner marketing across a large, growing roster, with dozens to hundreds of partners
- Proven ability to influence partner marketing leadership and align on joint objectives and plans
- Experience shaping joint messaging and positioning with partners
- Demonstrated experience measuring and improving ROI of marketing investment in an indirect, partner-led model, including administering MDF
- Deep understanding of the partner channel and funnel, sales cycle, and product lifecycle, and what each requires from partner marketing to drive revenue
- Ability to work with GTM Partnerships, Product Partnerships, Sales, and Marketing teams
- Preferred: Experience at a dynamic, high-growth tech company
- Preferred: Experience marketing developer tools, APIs, or platform and connector ecosystems
- Preferred: Experience running co-marketing and MDF programs with hyperscalers such as AWS, Google Cloud, or Microsoft Azure
Benefits
Comp & perks- Offers are conditional on a satisfactory background check, including identity confirmation, right-to-work verification, and public sanctions screening
- Additional role-specific checks may apply for some roles