Growth Acquisition Executive

Love, Bonito

. Contribute to growth strategy across digital touchpoints for international sites .

Posted 9/17/2026full-timeManila • PhilippinesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing across digital channels, including Meta, Google, and TikTok, with a strong focus on data-driven decision-making and campaign optimization. Capable of managing budgets, analyzing performance metrics, and collaborating with cross-functional teams to drive customer acquisition and growth strategies.

Highest-signal resume keywords

Meta Business ManagerGoogle AdsTikTok Ads ManagerPerformance MarketingData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ManagementCampaign Performance ReportingCreative Strategy DevelopmentImage EditingVideo Editing

Soft Skills

Project ManagementCommunicationStrategic ThinkingMultitaskingPersuasion

Tools & Technologies

PhotoshopCanvaCapCutAnalytics PlatformsMarketing Automation Tools

Industry Keywords

Customer AcquisitionGrowth StrategyDigital AdvertisingAudience TargetingFashion Marketing

About the role

Key responsibilities & impact

Contribute to growth strategy across digital touchpoints for international sites
Develop understanding of target audiences and customer journeys to reach and convert the right audience
Own and manage paid media budgets across assigned markets and channels
Collaborate with Growth, Analytics, Brand, Finance, and country teams on paid advertising and customer growth initiatives
Use data and analytics to identify growth and optimization opportunities and key customer acquisition drivers
Translate analytics and insights into actionable recommendations and communicate initiative and channel effectiveness
Drive strategy and execution across Meta, Google, TikTok, affiliates, and other paid advertising channels
Own performance marketing KPIs including traffic, conversion rate, revenue, and new customers across markets
Partner with advertising and technology platforms to implement digital advertising best practices
Report on campaign performance, identify growth opportunities, and support channel mix and budget decisions
Design experiments and incrementality tests and present data-driven recommendations
Plan segmented campaigns based on user behavior and improve them through regular testing
Collaborate with cross-functional teams to optimize ad creatives and audience targeting
Partner with analytics, data engineering, and product teams to improve marketing automation, attribution modeling, and data tracking
Act as a functional expert in cross-functional growth marketing and customer acquisition projects
Develop and own creative strategy for paid acquisition channels, especially Meta and social platforms
Recommend creative formats, concepts, messaging, and content angles across images, videos, carousels, UGC/KOL content, and emerging ad formats
Create and edit performance marketing assets, including static images, short-form videos, carousels, and other digital ad formats
Collaborate with Brand, Creative, Merchandise, and other teams
Test emerging creative tools and technologies, including AI
Analyze creative performance at asset and concept level and apply learnings to future creative development

Requirements

What you’ll need

1-2 years of experience in Meta Business Manager (Advantage+, Lead Generation, Conversions or CPAS), Google (Search, Shopping, PMAX), and TikTok Ads Manager
Media agency and/or brand experience with performance marketing/lead generation skills
Basic image and reel editing skills using Photoshop, Canva, CapCut, or similar tools
Passion for full-funnel growth with superior analytical acumen
Genuine interest in fashion and general female consumer products
Ability to think and work strategically and systematically
Self-starter, resourceful, proactive, and hands-on approach
Strong project management, multitasking, and execution abilities
Strong communication, persuasion, and stakeholder-influencing skills
Alignment with the company’s brand values

Benefits

Comp & perks

Purpose-driven work at a world-class Asian brand competing globally
Dynamic, fast-paced environment with opportunities to learn, stretch, build, and make an impact
Empathetic, collaborative, no-corporate-BS culture
Trust-based workplace that celebrates individuality
Opportunity to contribute to Love, Bonito’s regional and global expansion