Love, Bonito

Business Development Rep

• Own the operational and merchandising engine behind the franchise and wholesale business
• Serve as day-to-day point of contact for partner order queries, operations, and marketing
• Support partners in executing marketing plans and coordinate asset delivery, campaigns, and timing
• Lead quarterly buying sessions, curate styles, prepare buy sheets, and ensure order placement
• Review assortment planning recommendations with Merchandising and VM teams for new store and online launches
• Provide partners with operational tools and training to uphold brand, customer experience, and retail operations standards
• Coordinate with IT and Operations on website operations
• Build annual growth plans, sell-in/sell-out and inventory targets
• Lead monthly business reviews using performance dashboards and data-driven insights
• Own partner P&Ls, annual budgets, and quarterly sales plans
• Oversee end-to-end onboarding, including account setup, store launch, and post-launch support
• Manage store opening timelines, capex, store design coordination, first-buy ordering, and new online channel launches
• Coordinate store design execution and act as commercial liaison for partner requirements and timelines
• Build cross-functional project briefings for new store and market opportunities
• Run market-entry pilots
• Manage seasonal collection launch timelines
• Develop, document, and implement SOPs across departments
• Maintain the operations manual and consolidated performance dashboards
• Manage administrative processes including P&Ls, invoicing, and contract milestones

Business Development Operations Manager – Franchise & Wholesale

Growth Marketing

• Contribute to growth strategy across digital touchpoints for international sites
• Develop understanding of target audiences and customer journeys to reach and convert the right audience
• Own and manage paid media budgets across assigned markets and channels
• Collaborate with Growth, Analytics, Brand, Finance, and country teams on paid advertising and customer growth initiatives
• Use data and analytics to identify growth and optimization opportunities and key customer acquisition drivers
• Translate analytics and insights into actionable recommendations and communicate initiative and channel effectiveness
• Drive strategy and execution across Meta, Google, TikTok, affiliates, and other paid advertising channels
• Own performance marketing KPIs including traffic, conversion rate, revenue, and new customers across markets
• Partner with advertising and technology platforms to implement digital advertising best practices
• Report on campaign performance, identify growth opportunities, and support channel mix and budget decisions
• Design experiments and incrementality tests and present data-driven recommendations
• Plan segmented campaigns based on user behavior and improve them through regular testing
• Collaborate with cross-functional teams to optimize ad creatives and audience targeting
• Partner with analytics, data engineering, and product teams to improve marketing automation, attribution modeling, and data tracking
• Act as a functional expert in cross-functional growth marketing and customer acquisition projects
• Develop and own creative strategy for paid acquisition channels, especially Meta and social platforms
• Recommend creative formats, concepts, messaging, and content angles across images, videos, carousels, UGC/KOL content, and emerging ad formats
• Create and edit performance marketing assets, including static images, short-form videos, carousels, and other digital ad formats
• Collaborate with Brand, Creative, Merchandise, and other teams
• Test emerging creative tools and technologies, including AI
• Analyze creative performance at asset and concept level and apply learnings to future creative development

Business Development Operations Manager – Franchise & Wholesale

Growth Acquisition Executive