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B2B/Trade Marketing Expert
Lovehoney Group. Execute regional B2B trade communications and marketing programs for Lovehoney Group brands .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing B2B marketing programs and trade communications, with a strong focus on project coordination, stakeholder management, and budget tracking. Proven ability to develop and implement marketing strategies that support brand growth and revenue targets in the Americas.
Highest-signal resume keywords
B2B MarketingTrade Show PlanningProject CoordinationStakeholder ManagementBudget Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Program ExecutionCampaign DevelopmentEvent ManagementProposal CreationBrand Identity Compliance
Soft Skills
Attention to DetailTime ManagementCommunication SkillsOrganizational SkillsProactive Approach
Tools & Technologies
Creative LibraryOnline AcademyRetail GuidesB2B Partner Website
Industry Keywords
B2B Trade MarketingConsumer MarketingRetail MarketingVendor ManagementStakeholder Alignment
About the role
Key responsibilities & impact- Execute regional B2B trade communications and marketing programs for Lovehoney Group brands
- Prepare, execute, and report on regional marketing plans and budgets
- Plan and execute B2B communications, including emails, newsletters, Retail Guides, B2B Partner website content, Creative Library, and Online Academy materials
- Create and implement regional B2B and B2B2C campaigns and promotions supporting revenue targets and brand growth in the Americas
- Manage regional advertising contracts with B2B and industry media
- Track and report program budgets and results
- Plan and execute trade shows and events in the USA and Canada
- Create proposals for C-Level approval
- Research and recommend venues, programs, and entertainment
- Facilitate stakeholder alignment and decision-making for events and trade shows
- Coordinate contracts with external vendors and internal Legal teams
- Source and manage external vendors and suppliers
- Track and report budgets and roadblocks
- Implement regional go-to-market plans for product launches
- Collaborate with design and content experts to develop regional creative assets across print and digital touchpoints
- Develop customized marketing programs for key accounts with Account Managers
- Ensure brand identity compliance across touchpoints
- Communicate regional insights, requirements, best practices, and opportunities to Global Marketing
- Manage, track, and replenish point-of-sale and merchandising inventory
Requirements
What you’ll need- 3–5 years of experience in marketing, trade marketing, or a similar agency or in-house environment, ideally within a fast-paced consumer, retail, or B2B business
- Experience planning and executing trade shows, events, or other marketing programmes
- Strong project coordination and organisational skills
- Excellent attention to detail and time management
- Ability to manage multiple projects and deadlines simultaneously
- Strong communication and stakeholder management skills
- Ability to work effectively with Account Managers, Marketing, Creative, Legal, vendors, and external partners
- Proactive, hands-on, and commercially minded approach
- Willingness to learn and take ownership
- Support for brand growth across the Americas
Benefits
Comp & perks- Competitive salaries
- Comprehensive company-paid health, dental, vision, life, and disability insurance plans
- Company matching contributions to your retirement savings plan
- $150 per year towards fitness activities
- Three weeks of vacation per year
- Staff discounts
- Support for professional development
- Complimentary 1Password Family account, with invitations for up to five family members