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Brand Manager – Womanizer
Lovehoney Group. Own the global Womanizer brand strategy, positioning, and priorities across markets and channels.
About the role
Key responsibilities & impact- Own the global Womanizer brand strategy, positioning, and priorities across markets and channels.
- Develop and execute go-to-market strategies for new product launches.
- Translate consumer insights, market trends, and business objectives into brand strategies and initiatives.
- Partner with product teams on portfolio and roadmap recommendations.
- Lead integrated marketing and campaign planning with creative, content, media, PR, and cross-functional teams.
- Monitor brand and commercial performance using data and insights.
- Manage brand budgets and marketing investments.
- Conduct market and competitor analysis.
- Ensure consistent brand messaging and execution across consumer and trade touchpoints.
- Present brand strategies, performance updates, and recommendations to senior stakeholders.
Requirements
What you’ll need- Proven experience in brand management, ideally within a consumer-facing, lifestyle, beauty, FMCG, retail or similarly fast-paced environment.
- Strong strategic thinking and ability to translate business and consumer insights into clear brand plans.
- Commercial and data-driven mindset, with confidence working with performance data, budgets, KPIs and business results.
- Strong creative judgement and ability to develop, challenge and shape ideas with creative and cross-functional teams.
- Experience managing product launches and integrated marketing campaigns from strategy through to execution.
- Excellent project and stakeholder management skills, with ability to drive initiatives independently across multiple teams and markets.
- Strong communication and presentation skills.
- Proactive, entrepreneurial mindset with a strong sense of ownership.
- Proven ability to effectively lead, support, and develop a small team in a fast-paced environment.
- Fluent English; additional languages are a plus.
Benefits
Comp & perks- A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
- Access to unique discounts at high street retailers, hotels, and service providers.
- 50% discount on all Lovehoney products.
- Hybrid work model with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year.
- 25 days’ holiday, plus an additional day for each year you are with Lovehoney.
- Customized training opportunities.
- Biannual feedback cycles.
- Gym benefits.
- Mental wellbeing platform.
- Complimentary 1Password Family account, with the ability to invite up to five family members.