Principal Product Manager, Creator

LTK (formerly rewardStyle & LIKEtoKNOW.it)

. Define the long-term vision and multi-quarter product strategy for the Creator Experience .

Posted 11/2/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining product vision and strategy for consumer-facing products, particularly in the AI and e-commerce domains. Proven ability to lead cross-functional teams, utilize AI tools for product development, and drive meaningful business outcomes through data-driven decision-making.

Highest-signal resume keywords

Product Management ExperienceAI-Powered Product DevelopmentCross-Functional LeadershipE-Commerce ExperienceStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyAI/ML ApplicationPrototypingData AnalysisExperimentationQuality Criteria DevelopmentFailure AnalysisCustomer Research SynthesisBehavioral Data AnalysisOutcome Measurement

Soft Skills

Strong JudgmentAdaptabilityGrowth MindsetOperational ExcellenceStorytelling

Tools & Technologies

AI ToolsPrototyping ToolsData Analytics PlatformsE-Commerce PlatformsCreator Platforms

Industry Keywords

Creator ExperienceConsumer-Facing ProductsMarketplacesProduct DiscoveryInfluencer Marketing

About the role

Key responsibilities & impact

Define the long-term vision and multi-quarter product strategy for the Creator Experience
Shape how creators discover opportunities, connect with brands, and turn influence into shoppable content
Reimagine the creator experience for the AI era by simplifying workflows, removing friction, and creating differentiated products
Explore how AI/ML can transform and expand creator influence
Use creator understanding, behavioral data, and experimentation to improve engagement, retention, creator earnings, and experience quality
Define and monitor outcome measures across experience quality, creator engagement and retention, and creator earnings
Establish baselines, make trade-offs explicit, and use results to guide investment and iteration
Align Product, Engineering, Design, Data, and Creator Success teams around product vision and execution
Apply AI-native frameworks and real user signals to learn quickly from customers
Serve as a senior product thought partner, challenge assumptions, elevate product thinking, and improve decisions across teams

Requirements

What you’ll need

8+ years of Product Management experience, including ownership of complex product areas, multi-quarter product strategy, and demonstrated influence on product direction and business outcomes across multiple teams
Preferred: Experience with e-commerce, creator platforms, marketplaces, recommendations or Product discovery
Proven experience shaping product vision and strategy for consumer-facing products or complex platforms at scale, with a track record of delivering meaningful customer and business impact
Hands-on experience shipping and improving AI-powered products, including personally writing evaluations (evals): developing realistic test cases, defining quality criteria and scoring rubrics, and using failure analysis to guide iteration and launch decisions
Experience independently building functional prototypes using AI tools to make ideas tangible, test assumptions with customers, and inform product and engineering decisions before investing in full development
An established practice of using AI in day-to-day product work, from synthesizing customer research and analyzing data to prototyping and running experiments, with strong judgment about how to validate outputs and where human expertise matters
Strong product judgment, balancing technical complexity, business priorities, and long-term investments
Demonstrated ability to lead complex, cross-functional initiatives, influence strategic product and investment decisions, and build alignment with senior leaders without direct authority
Strong communication and storytelling skills
Bachelor's degree or equivalent practical experience
A mindset focused on seizing opportunities and moving with urgency
Dedication to fierce prioritization and operational excellence
Adaptability to a dynamic, fast-moving environment
A growth mindset and openness to feedback
For US-based roles, authorization to work in the U.S. is a precondition of employment; LTK is not offering new sponsorship opportunities for persons requiring employment visas such as H-1B

Benefits

Comp & perks

The opportunity to be part of the leading global company in creator commerce
A remote-first, productivity-first environment
Competitive compensation and benefits package to meet the needs of you and your family
401(k) with LTK company matching
Medical Insurance, Vision Insurance, Dental Insurance
Paid Maternity Leave and Paid Paternity Leave
Summer Fridays and Flexible PTO
For temporary full-time employees, benefits eligibility may vary