Sales Development Representative

Lua AI (YC F25)

. Prospect personally into priority mid-market and enterprise accounts using LinkedIn, phone, email, events and warm introductions .

Posted 10/23/2026full-timeLondon • United KingdomJuniorMid-Level💰 $38,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B prospecting, particularly within the SaaS and AI sectors, while effectively managing pipelines and utilizing outreach automation tools. Capable of engaging with senior executives and refining sales strategies based on market insights and competitor analysis.

Highest-signal resume keywords

B2B Prospecting ExperienceAI Outreach Tools ProficiencyCRM ManagementUK Market KnowledgeSaaS Sales Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Outbound Sales StrategyPipeline ManagementMeeting QualificationSales Handoff StandardsCompetitor AnalysisBuyer Trend TrackingAI Use Case CommunicationAutomated Sequences SetupResearch and SequencingFeedback Integration

Soft Skills

Effective CommunicationRelationship BuildingAdaptabilityProblem SolvingStrategic Thinking

Tools & Technologies

CRM SoftwareApolloClayAI Automation ToolsEnrichment Workflows

Industry Keywords

Mid-Market AccountsEnterprise AccountsAI RegulationEU AI ActSaaSAI-Native StartupsExpert NetworksEuropean Sales MotionDecision-MakersSales Pipeline

Tech Stack

Tools & technologies

ApolloLua

About the role

Key responsibilities & impact

Prospect personally into priority mid-market and enterprise accounts using LinkedIn, phone, email, events and warm introductions
Direct an AI-native outbound stack handling research, sequencing and first-touch personalisation
Identify target accounts and decision-makers across the UK and Europe and book qualified meetings
Maintain a prioritised target account list with AEs and leadership and tune it using results
Set up, monitor and improve automated sequences and enrichment workflows
Run early discovery and qualify opportunities against agreed criteria
Hand over qualified opportunities to sales and help define the handoff standard
Track funnel quality from outreach through revenue and act on gaps
Keep the CRM accurate and maintain a reliable pipeline view
Feed prospect feedback into pitch refinement
Track competitors, buyer trends and regulation such as the EU AI Act
Support partners and events that generate new pipeline
Report to Hugo de Stacpoole, VP of Sales
Help define Lua's European sales motion and qualification criteria

Requirements

What you’ll need

Experience as the first SDR at a company and building the outbound motion from nothing
Two or more years of B2B prospecting experience
Experience ideally selling SaaS, AI or other technology to mid-market or enterprise buyers
Ability to talk credibly about AI and AI use cases across multiple industries
Strong knowledge of the UK market
A European network or second European language is a plus
Ability to explain to a senior executive in a few sentences why Lua is worth their time
Proficiency with AI outreach, enrichment and automation tools
Ability to manage own pipeline and keep CRM accurate
Experience at AI-native startups, B2B SaaS teams or expert networks is a strong fit
Familiarity with Apollo, Clay and major LLMs is a plus
Legally authorised to work in the UK
Comfortable working in London
English proficiency required
No current or future employment visa sponsorship required

Benefits

Comp & perks

Commission
Equity incentive plan
25 days holiday per year, pro rata
Hybrid working in London with minimal office time required
Direct path into a closing AE role or into onboarding the next SDRs as the team grows