Director, Strategy

Lucid Group

. Lead engagement and omnichannel strategy across pharmaceutical, biotech, and healthcare brands .

Posted 11/12/2026full-timeUnited StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in engagement strategy and omnichannel marketing within the healthcare sector, leveraging audience insights and behavioral data to develop effective communication and channel strategies. Proven ability to lead cross-functional teams and mentor junior strategists while driving client engagement and business growth.

Highest-signal resume keywords

Engagement StrategyOmnichannel StrategyCustomer Journey DevelopmentCRM StrategyHealthcare Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Communications PlanningDigital StrategyBrand StrategyTactical PlanningJourney OrchestrationContent StrategyData-Informed CommunicationsMarket Dynamics AnalysisAudience Insight ApplicationChannel Strategy Development

Soft Skills

Strong Communication SkillsFacilitation SkillsPresentation SkillsStorytelling SkillsMentoring Skills

Industry Keywords

PharmaceuticalBiotechHealthcareMedical CommunicationsClient-Facing ConversationsCreative CollaborationStrategic FrameworksEngagement NarrativesNew Business DevelopmentOrganic Growth Initiatives

About the role

Key responsibilities & impact

Lead engagement and omnichannel strategy across pharmaceutical, biotech, and healthcare brands
Translate brand and business objectives into audience, engagement, communications, and channel strategies
Develop customer journeys, communication maps, channel ecosystems, activation plans, and tactical recommendations
Define channel, content, and tactic roles across customer journeys
Apply audience insight, behavioral data, research, market dynamics, and customer needs to strategic recommendations
Connect positioning, messaging, and brand direction to audience engagement
Collaborate with media, analytics, creative, account, medical, and project management teams
Lead workshops, journey mapping sessions, working meetings, and strategic exercises
Develop strategic briefs and outputs for creative and activation teams
Participate in creative reviews and provide strategic feedback
Present recommendations to clients and help teams reach decisions
Identify opportunities to strengthen client relationships, expand engagements, and support new business
Shape pitch strategy, engagement narratives, strategic frameworks, and client presentations
Stay current on healthcare marketing, customer behavior, digital channels, data, technology, and emerging engagement approaches
Mentor junior strategists and contribute to a collaborative team culture

Requirements

What you’ll need

6–10 years of experience in engagement strategy, omnichannel strategy, communications planning, CRM, customer experience, digital strategy, brand strategy, or a related discipline
Meaningful experience working within a healthcare, pharmaceutical, biotech, medical communications, or similarly regulated environment
Experience working in an agency, consultancy, client-side marketing organization, or comparable strategic setting
Demonstrated experience developing customer journeys, communication maps, channel strategies, tactical plans, or other engagement-focused outputs
Strong understanding of audiences across CRM, digital, social, paid media, web, content, and other channels
Ability to connect audience behavior, customer needs, market dynamics, and business objectives to strategic recommendations
Experience partnering with creative, account, brand, medical, media, analytics, and project management teams
Comfortable leading client-facing conversations, workshops, presentations, and strategic working sessions
Strong communication, facilitation, presentation, and storytelling skills
Ability to work independently, manage multiple priorities, and structure complex or ambiguous challenges
Experience with HCP, patient, caregiver, payer, or other healthcare audiences preferred
Experience with CRM strategy, trigger logic, journey orchestration, content strategy, marketing technology, or data-informed communications preferred
Experience contributing to new business development or organic growth initiatives is a plus
People leadership or mentoring experience preferred; formal management experience not required

Benefits

Comp & perks

Meaningful learning and development opportunities
Inclusive and accommodating recruitment process
Culture of authenticity, conscious inclusion, and support
Equal opportunity employment