Senior Director – Strategy

Lucid Group

. Lead the development of brand and marketing strategies connecting business objectives, customer needs, market dynamics, and commercial opportunities .

Posted 9/30/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in brand strategy, strategic planning, and account leadership, with a strong ability to develop integrated marketing plans and customer insights. Proven track record in building relationships with senior stakeholders and guiding multidisciplinary teams to execute strategic initiatives effectively.

Highest-signal resume keywords

Brand Strategy DevelopmentStrategic PlanningClient Relationship ManagementIntegrated Marketing PlansCommercial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningCustomer InsightsMarket Dynamics AnalysisStrategic Narrative DevelopmentMulti-Channel Marketing Initiatives

Soft Skills

Exceptional CommunicationFacilitation SkillsPresentation SkillsStorytelling SkillsCollaborative Approach

Industry Keywords

HealthcarePharmaceuticalMedical CommunicationsConsumer HealthAccount Leadership

About the role

Key responsibilities & impact

Lead the development of brand and marketing strategies connecting business objectives, customer needs, market dynamics, and commercial opportunities
Build trusted relationships with senior client stakeholders and serve as a strategic partner across key engagements
Understand client businesses and markets to uncover opportunities and inform strategic direction
Develop positioning, messaging, customer insights, engagement strategies, and integrated plans supporting brand growth
Bring clarity and structure to complex or ambiguous business challenges and create actionable recommendations
Guide strategic thinking across multidisciplinary teams and ensure strategy is translated into execution
Partner with Account, Creative, Medical, Media, and Project Management colleagues
Use research, customer insight, competitive intelligence, and commercial understanding to strengthen recommendations
Lead workshops, planning sessions, and client presentations
Contribute to new business development through pitch strategy, strategic narratives, client presentations, and workshops
Identify opportunities to deepen client relationships and expand strategic impact
Mentor and support developing strategists
Monitor emerging customer, market, and industry trends and bring fresh thinking to client challenges

Requirements

What you’ll need

10+ years of experience in brand strategy, strategic planning, account leadership, consulting, marketing, or a related discipline
Experience working in an agency, consultancy, client-side marketing organization, or similarly strategic environment
Strong experience developing brand strategy, positioning, messaging, customer insights, and integrated marketing plans
Demonstrated ability to understand a business, identify meaningful problems and opportunities, and shape a clear strategic response
Experience advising and influencing senior stakeholders through strong thinking, communication, and relationship-building
Strong commercial acumen, with the ability to connect market dynamics, customer needs, and business objectives
Experience working across complex brands, portfolios, or multi-channel marketing initiatives
Healthcare, pharmaceutical, medical communications, or consumer health experience is preferred, but not required
Experience in account leadership or client services is relevant, particularly where it has been paired with strong strategic ownership
Proven ability to collaborate effectively across creative, account, medical, media, and project management disciplines
Exceptional communication, facilitation, presentation, and storytelling skills
A confident, collaborative, and solutions-oriented approach with the ability to influence without authority
Comfortable working hands-on in a fast-moving environment where priorities and business needs may evolve
Experience contributing to new business development and client growth initiatives is preferred

Benefits

Comp & perks

Meaningful learning and development opportunities
Culture of authenticity, inclusion, and support
Inclusive and accommodating recruitment process
Equal opportunity employment
Potential opportunities for growth and advancement